10 Steps to Successful Business Writing
Language: English
Published by ASSN FOR TALENT DEVELOPMEN, 2017
- Softcover
- New
Seller: Russell Books, Victoria, BC, CanadaRussell Books
AbeBooks seller since June 1, 1996
Condition: New
£ 15.36
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Seller Inventory # ING9781947308305
- Title
- 10 Steps to Successful Business Writing
- Author
- Appleman, Jack E.
- Publisher
- ASSN FOR TALENT DEVELOPMEN
- Publication year
- 2017
- Condition
- New
- Binding
- Softcover
- Language
- English
- ISBN 10
- 1947308300
- ISBN 13
- 9781947308305
- Edition
- 2nd Edition
Good writing can launch a career. It has the power to break through clutter and capture readers’ imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels―social media, instant messaging, blogs―we’re writing more and faster than ever.
With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to capturing readers’ attention and imagination. Writing instructor and coach, Jack Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text to hold your readers’ attention; edit yourself for grammar, tone, and excess words; and master the documents for any workplace situation.
It doesn’t matter if you’re drafting a business plan, an email, or a Facebook post. Forget the shorthand, drop the exclamation points, and ditch the emojis. Learn to create concise, persuasive, and powerful text with 10 Steps to Successful Business Writing.
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About the Author
As principal of the Monroe, New York–based Successful Business Writing, Jack brings more than 25 years’ experience as a corporate trainer, professor, and public relations professional. He is a frequent speaker and has published several articles on the importance of good writing. He’s also contributed to several articles in the Wall Street Journal. In 2015, Jack received the Charles T. Morgan Award for lifetime excellence in corporate training from the Association for Talent Development’s Northern New Jersey chapter.
A professor since 2001, Jack teaches technical writing at Southern New Hampshire University. He received the accreditation in public relations certification from the Public Relations Society of America and the Certified Business Communicator designation from the Business Marketing Association. Jack also has a BA in communication from Ohio State University and an MS in journalism from Ohio University. He is studying for a PhD in organizational communication at the State University of New York at Albany.
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Russell Books
Victoria, BC, Canada
AbeBooks seller since June 1, 1996
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