The 1-Day Marketing Plan: Organizing and Completing the Plan That Works. This item is unavailable.The 1-Day Marketing Plan: Organizing and Completing the Plan That Works

A new edition of the guide to creating a successful marketing plan. It now includes a free software disk that will streamline marketing-planning.

Roman G. Hiebing Jr. is CEO of The Hiebing Group, an advertising, marketing, and public relations agency. He is an avid speaker for private, public, and academic organizations, and lectures on marketing and advertising at the School of Business and School of Journalism at the University of Wisconsin. Hiebing is the co-author of the bestselling marketing planning texts How to Write a Successful Marketing Plan (Second Edition) and The Successful Marketing Plan (Second Edition).

Scott W. Cooper is president of The Hiebing Group. A marketing and advertising lecturer, Cooper has led numerous marketing planning seminars in partnership with the University of Wisconsin Management Institute, the American Marketing Association, and Inc. magazine. He is the co-author of How to Write a Successful Marketing Plan (Second Edition) and The Successful Marketing Plan (Second Edition).