Advertising: Its role in modern marketing (Dryden Press series in marketing) - Softcover
Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
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- PublisherDryden
- Publication date1982
- ISBN 10 0030600499
- ISBN 13 9780030600494
- BindingPaperback
- Number of pages710
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Advertising: Its Role in Modern Marketing
Published by
Dryden Press
(1982)
ISBN 10: 0030600499
ISBN 13: 9780030600494
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Hardcover
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Book Description Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: fifth ] Publisher: Dryden Press Pub Date: 1/1/1982 Binding: Hardcover Pages: 710 fifth edition. Seller Inventory # 6455869
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Stock Image
Advertising: Its Role in Modern Marketing
Published by
Dryden Press
(1982)
ISBN 10: 0030600499
ISBN 13: 9780030600494
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Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0030600499-G
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