Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing) - Hardcover
A textbook that provides students with a foundation for understanding the enduring features of advertising theory and practice and introduces them to contemporary advertising concepts and practices. This edition (seventh was 1990) is organized around the Advertising Planning Model shown in Chapter 1 and at the beginning of each chapter, which provides an organizational framework to guide students through the text. Annotation copyright Book News, Inc. Portland, Or.
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A textbook that provides students with a foundation for understanding the enduring features of advertising theory and practice and introduces them to contemporary advertising concepts and practices. This edition (seventh was 1990) is organized around the Advertising Planning Model shown in Chapter 1 and at the beginning of each chapter, which provi
"About this title" may belong to another edition of this title.
- PublisherSouth-Western
- Publication date1994
- ISBN 10 0030767520
- ISBN 13 9780030767524
- BindingHardcover
- Number of pages680
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Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing)
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(1794)
ISBN 10: 0030767520
ISBN 13: 9780030767524
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