Advertising: Its Role in Modern Marketing - Softcover

9780030039669: Advertising: Its Role in Modern Marketing
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Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

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  • PublisherThomson Learning
  • Publication date1974
  • ISBN 10 0030039665
  • ISBN 13 9780030039669
  • BindingPaperback
  • Edition number3
  • Number of pages630

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Other Popular Editions of the Same Title

9780030767524: Advertising: Its Role in Modern Marketing (The Dryden Press Series in Marketing)

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  • 9780030600494: Advertising: Its role in modern marketing (Dryden Press series in marketing)

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ISBN 10: 0030039665 ISBN 13: 9780030039669
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