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"Ideas are easy. Implementation is hard. This book helps you with the hard part."
-Guy Kawasaki, author of Enchantment
According to productivity expert Scott Belsky, no one is born with the ability to drive creative projects to completion. Execution is a skill that must be developed by building your organizational habits and harnessing the support of your colleagues.
As the founder and CEO of Behance, a company on a mission to empower and organize the creative world, Belsky has studied the habits of especially productive individuals and teams across industries. Now he has compiled the principles and techniques they share, and presents a systematic approach to creative organization and productivity.
While many of us focus on generating and searching for great ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.
"synopsis" may belong to another edition of this title.
"Should you buy a book that will make you uncomfortable?More questions: Why is it so difficult to ship good ideas out the door? Why do committees show up and wreck the purity of your idea? Why do people avoid doing the hard work of actually bringing their work to the market? I'll tell you why: Because it's safe. Ideas that never ship are never criticized. Faceless committees accept the blame for tepid products that were probably better off in the warehouse. And managers in search of a place to hide can best hide behind the unshipped product, the unrealized idea and the system gone wrong. Scott Belsky has your number. He's seen it all before. He knows your excuses, he's seen your shtick and he knows all the ways to avoid doing the work. In this book, Scott's not giving you any place to hide. There. Do you still want to read his book? If you care about your art, your job, or your market, you really have no choice. This is strategy and tactics, concepts and how-to, all in one on a topic that's often overlooked."
THE INTERNATIONAL BESTSELLER
'Ideas are easy. Implementation is hard. This book helps you with the hard part'
Guy Kawasaki, former chief evangelist of Apple and author of The Art of the Start
Edison famously said that genius is 1% inspiration, 99% perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. While most books tell you how to release your creative potential, Scott Belsky shows that success is not about ideas. It's about making ideas happen.
According to Belsky, ideas don't happen because they are great - or by accident. Creative success is a matter of rethinking methods and increasing focus, while rewarding old-fashioned passion and perspiration. This bestselling book reveals the three steps vital to making any idea happen: getting organised, collaborating, and leading effectively.
There are too many ideas in the world, and not enough action. Here, at last, is a systematic approach to creative organisation and productivity.
'This is a book about execution, and execution is everything'
John Battelle, co-founder of WIRED and BoingBoing
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