The Future of Competition: Co-Creating Unique Value With Customers - Hardcover

Prahalad, C. K.; Ramaswamy, Venkat

Hardcover

ISBN 10: 1578519535 ISBN 13: 9781578519538

Publisher: Harvard Business Review Press, 2004

Synopsis

In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike.

In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

About this title

Product Description:

Brand New. Will be dispatched from UK.

Review:

Thoroughly argued and urgently needed.
-- Long Range Planning, January 2007

About this edition

• Publisher: Harvard Business Review Press
• Publication date: 2004
• ISBN 10: 1578519535
• ISBN 13: 9781578519538
• Binding: Hardcover
• Number of pages: 272