Upside: Profiting from the Profound Demographic Shifts Ahead

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9780814434697: Upside: Profiting from the Profound Demographic Shifts Ahead
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What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces when the Millennials settle into their careers? The next generational wave is shaking up the rank and file. How will it all affect you? Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead.In Upside, demographer Kenneth Gronbach has put this powerful yet little-understood science to work finding the answers to all these questions and more. After synthesizing reams of data to show how the different generations have impacted and will continue to impact markets and economies, Gronbach has provided for readers the lively and certainly surprising answers. Find out: - What each age cohort is likely to buy both now and in the future- What sectors are likely to grow or lag- How profits dovetail with consumer numbers- How to make sense of the numbers to chart your own path- And more!Whether you are an investor, marketer executive, or entrepreneur, the comprehensive data and findings in Upside will help you target promising trends, spot the potential for profits, and discover hidden business opportunities you would not have found previously.

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Review:

"Based in science, but presented as intriguing tips and tricks, generational shifts will come into focus for you and your employees." -- Anna Jedrziewski, Retailing Insight



"Upside is a revealing examination into what really causes social and economic shifts." - Seattle Post Intelligencer



..".ideal resource for anyone interested in what the future will bring, from investors to inventors, retailers to educators, health care practitioners to startups." --Blogcritics



"Whether you're an investor, marketer executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics." -This Week in America



"Passionate ode to the power of demographics." --Soundview



"Synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises." - Midwest Book Review



"Provides insights about the science of Socio-Demographic changes and actionable information on how these changes can have a major impact on organizations...for anyone who wants to understand consumer behavior." --PM World Journal



..".provides a unique socioeconomic history, challenging insights, and a practical guide into the meaning and impact of contemporary demographics on the future global demand for products and services." --Choice

About the Author:

Kenneth W. Gronbach is president of KGC Direct and a popular keynote speaker, known for his original demographic research and ability to forecast markets and societal trends. He is author of The Age Curve. M.J. Moye is an editorial consultant and demographic researcher.

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