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The authors offer a range of textual tools students might use as approaches to understanding the vast range of media texts. They examine the organizations which produce media texts and introduce readers to the dominant critical frameworks for understanding media industries, examining some of the key institutional debates in media studies. The section on audiences investigates the wide range of diverse perspectives on media audiences and the debates about the media and consumption.
Each chapter concludes with activities which encourage students to develop and apply critical approaches in contexts which develop their individual learning. The final section offers a set of techniques and case studies on methods of research which is specifically designed for undergraduate students.
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Book Description Condition: New. This textbook provides a comprehensive introduction to the field of media studies. It sets out the range of approaches to decoding media texts, and engages with a number of approaches to media institutions, detailing the key debates that have taken place around them. Num Pages: 272 pages, 0. BIC Classification: JFD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 173 x 19. Weight in Grams: 474. . 1999. 1st Edition. Paperback. . . . . Seller Inventory # V9780631200277
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