Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: eCampus, Lexington, KY, U.S.A.
Condition: Very Good.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Published by Human Kinetics Publishers, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.63.
Published by Human Kinetics Publishers, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.63.
Published by Human Kinetics Publishers, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.63.
Published by Human Kinetics, 2002
ISBN 10: 0736003207 ISBN 13: 9780736003209
Seller: Better World Books: West, Reno, NV, U.S.A.
First Edition
Condition: Good. 1st. Used book that is in clean, average condition without any missing pages.
Published by Human Kinetics, 2002
ISBN 10: 0736003207 ISBN 13: 9780736003209
Seller: Better World Books, Mishawaka, IN, U.S.A.
First Edition
Condition: Very Good. 1st. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Human Kinetics Publishers, 2002
ISBN 10: 0736003207 ISBN 13: 9780736003209
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.13.
Published by Human Kinetics Publishers, 2002
ISBN 10: 0736003207 ISBN 13: 9780736003209
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.13.
Published by Human Kinetics Publishers, 2002
ISBN 10: 0736003207 ISBN 13: 9780736003209
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.13.
Published by Human Kinetics, 2002
ISBN 10: 0736003207 ISBN 13: 9780736003209
Seller: Booksavers of MD, Hagerstown, MD, U.S.A.
hardcover. Condition: Good. 2002. A good condition used hardcover book with usual school markings, clean text pages, and moderate cover wear. Book only - no additional resources. Booksavers receives donated books and recycles them in a variety of ways. Proceeds benefit the work of Mennonite Central Committee (MCC) in the U.S. and around the world.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. 2 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: 369 Bookstore _[~ 369 Pyramid Inc ~]_, Dover, DE, U.S.A.
Hardcover. Condition: Good. As more sport management programs are incorporating sales into their curriculum, Sport Promotion and Sales Management, Second Edition, enters the field as a much-needed resource. With this text, students will prepare for careers in the industry, and professionals will learn best practices by discovering how to sell inventory ranging from tickets to sponsorship, prepare a sales force, retain and upsell existing products to customers, use sponsorships as a sales incentive, and service and activate sponsorships.In an effort to address emerging industry trends, this text is a thorough revision of the first edition. The second edition continues to offer full coverage of sport promotion and sales so that readers may see a complete view of the sport industry as a unique promotion and sales medium. In keeping pace with the changing times in the world of sport, this book features much new material:-Two new chapters (and three total) on sport sponsorship that greatly expand the discussion in that critical area, including how to negotiate, nurture, and activate sponsorships-A detailed exploration of a nine-step ?eduselling? process, an emerging sales model created by author William A. Sutton that will help readers increase product utilization and satisfaction by teaching how to use tickets and sponsorships to achieve business objectives-Greater emphasis on the roles of sales and sponsorship as integral parts of developing a successful sport business-A radically updated technology chapter that places great emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the industryAuthors Richard L. Irwin, Larry M. McCarthy, and Sutton bring extensive academic and professional experience to the book. They use numerous examples from their own experiences in consulting with teams, events, and organizations in the NFL, NBA, NHL, MLB, NCAA, PGA, and LPGA. They also bridge the gap between theory and practice by providing ?Practitioner Perspectives? in each chapter. These perspectives help readers see how professionals have incorporated the techniques in the book. In addition, the authors offer real-life contemporary examples of sales and promotion management in practice, further illuminating successful practice for readers.Sport Promotion and Sales Management, Second Edition, presents a wide-ranging view of what it takes to be successful in the field. Moving from theoretical foundations of sport promotion and sales to fundamental roles of sport sponsorship, it examines incentives for sport consumers, licensing issues, sales management and servicing, and the role of technology in sport promotion and sales. It also explores sales training, the art of ticket sales, customer retention, branding, and risk management.Students in sport management courses and professionals in the sport industry will find Sport Promotion and Sales Management, Second Edition, brimming with fresh and innovative ideas and techniques in sales, promotion, and sponsorship. With its complete and current coverage of pertinent issues, this text is an invaluable resource for students and professionals alike as they prepare for or shape their careers in sport promotion and sales.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: Ergodebooks, Houston, TX, U.S.A.
Hardcover. Condition: Good. Second. As more sport management programs are incorporating sales into their curriculum, Sport Promotion and Sales Management, Second Edition, enters the field as a much-needed resource. With this text, students will prepare for careers in the industry, and professionals will learn best practices by discovering how to sell inventory ranging from tickets to sponsorship, prepare a sales force, retain and upsell existing products to customers, use sponsorships as a sales incentive, and service and activate sponsorships.In an effort to address emerging industry trends, this text is a thorough revision of the first edition. The second edition continues to offer full coverage of sport promotion and sales so that readers may see a complete view of the sport industry as a unique promotion and sales medium. In keeping pace with the changing times in the world of sport, this book features much new material:-Two new chapters (and three total) on sport sponsorship that greatly expand the discussion in that critical area, including how to negotiate, nurture, and activate sponsorships-A detailed exploration of a nine-step eduselling process, an emerging sales model created by author William A. Sutton that will help readers increase product utilization and satisfaction by teaching how to use tickets and sponsorships to achieve business objectives-Greater emphasis on the roles of sales and sponsorship as integral parts of developing a successful sport business-A radically updated technology chapter that places great emphasis on e-commerce and gives an overview of the rapid changes that technological innovations are bringing to the industryAuthors Richard L. Irwin, Larry M. McCarthy, and Sutton bring extensive academic and professional experience to the book. They use numerous examples from their own experiences in consulting with teams, events, and organizations in the NFL, NBA, NHL, MLB, NCAA, PGA, and LPGA. They also bridge the gap between theory and practice by providing Practitioner Perspectives in each chapter. These perspectives help readers see how professionals have incorporated the techniques in the book. In addition, the authors offer real-life contemporary examples of sales and promotion management in practice, further illuminating successful practice for readers.Sport Promotion and Sales Management, Second Edition, presents a wide-ranging view of what it takes to be successful in the field. Moving from theoretical foundations of sport promotion and sales to fundamental roles of sport sponsorship, it examines incentives for sport consumers, licensing issues, sales management and servicing, and the role of technology in sport promotion and sales. It also explores sales training, the art of ticket sales, customer retention, branding, and risk management.Students in sport management courses and professionals in the sport industry will find Sport Promotion and Sales Management, Second Edition, brimming with fresh and innovative ideas and techniques in sales, promotion, and sponsorship. With its complete and current coverage of pertinent issues, this text is an invaluable resource for students and professionals alike as they prepare for or shape their careers in sport promotion and sales.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: Irish Booksellers, Portland, ME, U.S.A.
Condition: USED_GOOD. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Published by Human Kinetics, 2002
ISBN 10: 0736003207 ISBN 13: 9780736003209
Seller: 369 Bookstore _[~ 369 Pyramid Inc ~]_, Dover, DE, U.S.A.
Hardcover. Condition: Good. Aspiring and practicing sport business professionals will learn winning strategies and techniques for promoting and selling the sport product in Sport Promotion and Sales Management. In the first comprehensive book of its kind, leading experts from the classroom and sport business offer unprecedented insight and experiential data to help readers become well versed in sport promotion and sales.The authors present detailed information on the theory and practice of promoting and selling sport in today?s marketplace. The authors offer up-to-date and insightful cases and analogies on topics not previously covered in sport marketing texts. The topics covered include direct and indirect sales techniques, the multicultural considerations affecting marketing communication, and the design and execution of multilingual advertising and sales campaigns. The book features? chapter opening objectives and key terms that highlight important vocabulary and concepts for students;? chapter closing discussion questions and learning enrichment activities that allow instructors to reinforce key points and help students apply what they?ve learned;? practitioner perspectives, including firsthand advice and discussions of promotion and sales issues affecting today?s sales and marketing professionals; and? an overall emphasis on direct and indirect sales techniques.Sport Promotion and Sales Management tackles all the complex responsibilities that are categorized as sales and promotion, giving students and aspiring professionals the critical information they need to launch and develop their careers in sport business. This text is guaranteed to give students and professionals a competitive edge in sport business.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 2.55.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 2.55.
Published by Human Kinetics, 2002
ISBN 10: 0736003207 ISBN 13: 9780736003209
Seller: Better World Books Ltd, Dunfermline, United Kingdom
First Edition
Condition: Very Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: Wizard Books, Long Beach, CA, U.S.A.
Hardcover. Condition: USED_VERYGOOD. Used.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Hardcover. Condition: USED_VERYGOOD. Very Good Copy.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Condition: USED_VERYGOOD. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: Textbooks_Source, Columbia, MO, U.S.A.
hardcover. Condition: Good. Second. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: GoldBooks, Denver, CO, U.S.A.
Hardcover. Condition: USED_VERYGOOD. Very Good Copy. Customer Service Guaranteed.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: Byrd Books, Austin, TX, U.S.A.
Hardcover. Condition: USED_VERYGOOD. In Used Condition.
Published by Human Kinetics, 2002
ISBN 10: 0736003207 ISBN 13: 9780736003209
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 3.3.
Published by Human Kinetics, 2002
ISBN 10: 0736003207 ISBN 13: 9780736003209
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 3.3.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: BookReading, Artesia, CA, U.S.A.
Condition: Fair. IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible.
Published by Human Kinetics, 2008
ISBN 10: 073606477X ISBN 13: 9780736064774
Seller: BookReading, Artesia, CA, U.S.A.
Condition: Good. IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion materials, regardless of what is stated in item title. We ship from multiple locations. Prompt customer service.