Sport Promotion and Sales Management - Hardcover

Irwin, Richard; Sutton, William

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9780736003209: Sport Promotion and Sales Management

Hardcover

ISBN 10: 0736003207 ISBN 13: 9780736003209

Publisher: Human Kinetics Publishers, 2002

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In this work on promotion and sales in the sport industry, leading experts from both the classroom and the sport field offer keen insights and experiential data to provide the reader with the skills needed to become well versed in promotion and sales. Industry experts recognize a need for students to be trained in sales and promotion, as many entry-level sport management jobs deal with these aspects of the sporting industry. This resource should help readers to excel in the field. Chapter objectives, key terms, chapter summaries and practitioner perspectives are just some of the many features included in this resource that will assist the reader to succeed in the profession.

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About the Author:

Richard L. Irwin, EdD, is a professor and the director of the Bureau of Sport & Leisure Commerce at the University of Memphis. He has taught promotion and sales at the university level for 18 years and has served as consultant with numerous sport businesses on topics relating to sales, sponsorship, licensing and promotion. William A. Sutton, EdD, currently serves as a professor and associate department head for the DeVos Sport Business Management graduate programme at the University of Central Florida. In addition to his duties at UCF, Dr. Sutton is the founder and principal of Bill Sutton & Associates, a consulting firm specialising in strategic marketing and revenue enhancement. Larry M. McCarthy, PhD, is an associate professor of management in the Stillman School of Business at Seton Hall University. Dr. McCarthy is a regular participant in international sport management conferences.

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