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Published by McGraw-Hill Education 2014-01-16, London, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: eng.
Published by The McGraw-Hill Company, 2011
ISBN 10: 0077129512ISBN 13: 9780077129514
Seller: Majestic Books, Hounslow, United Kingdom
Book
Condition: New. pp. 368.
Published by McGraw-Hill Education / Europe, Middle East & Africa 2014-01-16, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Chiron Media, Wallingford, United Kingdom
Book
Paperback. Condition: New.
Published by McGraw-Hill Education - Europe, London, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: CitiRetail, Stevenage, United Kingdom
Book
Paperback. Condition: new. Paperback. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, its been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features Opening vignettes introduce a chapters key themes with short examples that present topics in familiar, everyday scenarios students can relate to Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice Summary & links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice Reflects the importance of marketing for public services and not-for-profit organizations Includes new chapters on service systems and the experiential aspects of service consumption. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Published by McGraw Hill / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by McGraw-Hill Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by McGraw Hill / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book
Condition: New. In.
Published by McGraw-Hill Higher Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Monster Bookshop, Fleckney, United Kingdom
Book
Paperback. Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Published by McGraw-Hill Higher Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 7th edition. 554 pages. 10.28x7.68x0.79 inches. In Stock.
Published by McGraw-Hill Education - Europe, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Book
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
Published by McGraw-Hill Education
ISBN 10: 1308486804ISBN 13: 9781308486802
Seller: Basi6 International, Irving, TX, U.S.A.
Book
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Published by McGraw Hill Higher Education, 2004
ISBN 10: 0077107942ISBN 13: 9780077107949
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Book
Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability.
Published by McGraw Hill Higher Education, 2004
ISBN 10: 0077107942ISBN 13: 9780077107949
Seller: SMASS Sellers, IRVING, TX, U.S.A.
Book
Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. This item may ship from the US or our Overseas warehouse depending on your location and stock availability. We Ship to PO BOX Location also.
Published by McGraw Hill Higher Education, 2004
ISBN 10: 0077107942ISBN 13: 9780077107949
Seller: Basi6 International, Irving, TX, U.S.A.
Book
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Published by The McGraw-Hill Company, 2011
ISBN 10: 0077129512ISBN 13: 9780077129514
Seller: Books Puddle, New York, NY, U.S.A.
Book
Condition: New. pp. 368 6th Edition.
Published by McGraw Hill / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by McGraw-Hill Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Book
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by McGraw-Hill Education - Europe, London, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: AussieBookSeller, Truganina, VIC, Australia
Book
Paperback. Condition: new. Paperback. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, its been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. Key Features Opening vignettes introduce a chapters key themes with short examples that present topics in familiar, everyday scenarios students can relate to Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice Summary & links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice Reflects the importance of marketing for public services and not-for-profit organizations Includes new chapters on service systems and the experiential aspects of service consumption. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Published by McGraw-Hill Higher Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: moluna, Greven, Germany
Book
Condition: New. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on servic.
Published by McGraw-Hill Higher Education, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
Published by Mcgraw-Hill Education - Europe Jan 2014, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book
Taschenbuch. Condition: Neu. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.Key Features-Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to-Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding-'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers-'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice-'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject-Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice-Reflects the importance of marketing for public services and not-for-profit organizations-Includes new chapters on service systems and the experiential aspects of service consumption.
Published by McGraw Hill / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: Brook Bookstore, Milano, MI, Italy
Book
Condition: new.