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Adrian Palmer

Published by McGraw-Hill Education; 3Rev Ed edition, Book

ISBN 10: 0077097483 ISBN 13: 9780077097486

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Item Description: McGraw-Hill Education; 3Rev Ed edition, Book. Paperback. Book Condition: New. In Stock , Brand New , Usually Dispatched within 1-2 Business Days , Safe Packing : Shrink Wrap + Bubble Wrap for more safety , Shipping Service : Priority ( Expedite ) Shipping : Ships By Courier Company Like DHL , TNT , FedEx , . Free Tracking Number for Priority ( Expedite ) Shipping Service , Please Note : Courier Company does not generally deliver to PO Boxes or APO addresses , Standard Shipping Services : Ships By airmail , Excellent Customer Services , Customer Satisfaction Guaranteed , Ships from UK Warehouse or Maybe from Our Overseas Warehouse ( UAE Warehouse or Iran Warehouse ) , without any changes in Shipping Rates. Bookseller Inventory # 0077097483--91

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PALMER, Adrian

Published by McGraw Hill (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw Hill, 2014. Paperback. Book Condition: New. Seventh Revised Edition. A brand new book. Bookseller Inventory # 4003238

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Adrian Palmer

Published by McGraw-Hill Education - Europe

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe. Paperback. Book Condition: new. BRAND NEW, Principles of Services Marketing (7th Revised edition), Adrian Palmer, Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it's been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; 'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; 'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice; 'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # B9780077152345

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Adrian Palmer

Published by McGraw-Hill Education 2014-01-01, Maidenhead, Berkshire (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education 2014-01-01, Maidenhead, Berkshire, 2014. paperback. Book Condition: New. Bookseller Inventory # 9780077152345

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Professor Adrian Palmer

Published by McGraw-Hill Education - Europe, United States (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 7th Revised edition. 104 x 78 mm. Language: English . Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation.Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # AA39780077152345

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Professor Adrian Palmer

Published by McGraw-Hill Education - Europe, United States (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe, United States, 2014. Paperback. Book Condition: New. 7th Revised edition. 104 x 78 mm. Language: English . Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation.Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Bookseller Inventory # AA39780077152345

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Adrian Palmer

Published by McGraw-Hill Higher Education 2014-01-01 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Higher Education 2014-01-01, 2014. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-LBR-01257089

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Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Paperback. Book Condition: New. Not Signed; Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it's been restructured to give clearer focus on key issues. book. Bookseller Inventory # ria9780077152345_rkm

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Palmer Adrian

Published by The McGraw-Hill Company

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: The McGraw-Hill Company. Book Condition: New. pp. 448. Bookseller Inventory # 58139468

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Palmer, Adrian

Published by McGraw-Hill Education - Europe (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe, 2014. Book Condition: New. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Num Pages: 554 pages, illustrations. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 262 x 194 x 21. Weight in Grams: 1036. . 2014. 7th Revised edition. Paperback. . . . . . Bookseller Inventory # V9780077152345

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Adrian Palmer

Published by Mcgraw Hill Book Co Ltd (1994)

ISBN 10: 0077077466 ISBN 13: 9780077077464

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Item Description: Mcgraw Hill Book Co Ltd, 1994. Paperback. Book Condition: New. Bookseller Inventory # DADAX0077077466

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Adrian Palmer

Published by Mcgraw Hill Book Co Ltd (1994)

ISBN 10: 0077077466 ISBN 13: 9780077077464

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Item Description: Mcgraw Hill Book Co Ltd, 1994. Paperback. Book Condition: New. book. Bookseller Inventory # 0077077466

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Adrian Palmer

Published by Mcgraw Hill Book Co Ltd (1994)

ISBN 10: 0077077466 ISBN 13: 9780077077464

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Item Description: Mcgraw Hill Book Co Ltd, 1994. Paperback. Book Condition: New. book. Bookseller Inventory # 77077466

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Palmer, Adrian

Published by Mcgraw Hill Book Co Ltd (1994)

ISBN 10: 0077077466 ISBN 13: 9780077077464

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Item Description: Mcgraw Hill Book Co Ltd, 1994. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-004-66-4172004

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Professor Adrian Palmer

Published by McGraw Hill Higher Education (2004)

ISBN 10: 0077107942 ISBN 13: 9780077107949

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Item Description: McGraw Hill Higher Education, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 0077107942

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Palmer, Adrian

Published by McGraw-Hill Education - Europe

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Education - Europe. Book Condition: New. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Num Pages: 554 pages, illustrations. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 262 x 194 x 21. Weight in Grams: 1036. . 2014. 7th Revised edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780077152345

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Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 274x211x18 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

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Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 274x211x18 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

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Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 274x211x18 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

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Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 274x211x18 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.Key Features -Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to -Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding -'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers -'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice -'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject -Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice -Reflects the importance of marketing for public services and not-for-profit organizations -Includes new chapters on service systems and the experiential aspects of service consumption. 554 pp. Englisch. Bookseller Inventory # 9780077152345

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Adrian Palmer

Published by Mcgraw-Hill Education Ltd Jan 2014 (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Mcgraw-Hill Education Ltd Jan 2014, 2014. Taschenbuch. Book Condition: Neu. 274x211x18 mm. Neuware - Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation. 554 pp. Englisch. Bookseller Inventory # 9780077152345

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Palmer, Adrian

Published by McGraw-Hill Education (2007)

ISBN 10: 0077116275 ISBN 13: 9780077116279

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Item Description: McGraw-Hill Education, 2007. Paperback. Book Condition: New. book. Bookseller Inventory # 0077116275

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Palmer, Adrian

Published by McGraw-Hill Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw-Hill Higher Education, 2014. Book Condition: New. Bookseller Inventory # EH9780077152345

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PALMER, ADRIAN

Published by MCGRAW-HILL, MADRID (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: MCGRAW-HILL, MADRID, 2014. Rústica. Book Condition: Nuevo. Dust Jacket Condition: Nuevo. 1. LIBRO. Bookseller Inventory # 836781

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Palmer, Adrian

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: Book Condition: New. Publisher/Verlag: McGraw-Hill Higher Education | Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it's been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.Key Features-Opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to-Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding-'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers-'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice-'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject-Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice-Reflects the importance of marketing for public services and not-for-profit organizations-Includes new chapters on service systems and the experiential aspects of service consumption. | 1. What is services marketing?2. Services systems3. Managing the customer experience4. Making services accessible to consumers5. Relationships, partnerships and networks6. Understanding services buyer behavior7. Innovation and new service development8. Developing service brands9. Service quality10. Engaging employees in service delivery11. The pricing of services12. Yield management: matching capacity with demand13. Managing communications14. Globalized services marketing | Format: Paperback | Language/Sprache: english | 974 gr | 259x196x28 mm | 554 pp. Bookseller Inventory # K9780077152345

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Palmer, Adrian

Published by McGraw-Hill Education (2007)

ISBN 10: 0077116275 ISBN 13: 9780077116279

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Item Description: McGraw-Hill Education, 2007. Paperback. Book Condition: New. book. Bookseller Inventory # 77116275

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Adrian Palmer

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: 2014. Book Condition: New. 7th Revised edition. 196mm x 262mm x 20mm. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 554 pages. 0.970. Bookseller Inventory # 9780077152345

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Professor Adrian Palmer

Published by McGraw Hill Higher Education (2014)

ISBN 10: 0077152344 ISBN 13: 9780077152345

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Item Description: McGraw Hill Higher Education, 2014. Paperback. Book Condition: New. book. Bookseller Inventory # 0077152344

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Adrian Palmer

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Item Description: 2014. Book Condition: New. 7th Revised edition. 196mm x 262mm x 20mm. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger e.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 554 pages. 0.970. Bookseller Inventory # 9780077152345

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Palmer, Adrian

Published by McGraw-Hill Inc.,US (2000)

ISBN 10: 0077097483 ISBN 13: 9780077097486

New Paperback

Quantity Available: 1

From: Booked Again (Summit, NJ, U.S.A.)

Bookseller Rating: 4-star rating

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Item Description: McGraw-Hill Inc.,US, 2000. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-004-38-8592008

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