Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.
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Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.
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Book Description The McGraw-Hill Company. Book Condition: New. pp. 368. Bookseller Inventory # 3448040
Book Description McGraw Hill Higher Education, 2011. Paperback. Book Condition: New. Bookseller Inventory # DADAX0077129512
Book Description McGraw Hill Higher Education, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # M0077129512