Published by ???????, 2014
ISBN 10: 7309108426 ISBN 13: 9787309108422
Seller: liu xing, Nanjing JiangSu, JS, China
paperback. Condition: New. Pub Date: 2014-09-01 Pages: 172 Language: Chinese Publisher: Fudan University Press Internet era. placement development spurt. had become the new mainstream advertising. However. there are a lot of Advertising Practice unresolved issues: the spread of force placement How? Dissemination of results is satisfactory? Placement between the consumer decision-making associated with what? Most importantly. how to evaluate? To solve these problems. the book to the movie as the research object. using t.
Published by Fudan University Press, 2014
ISBN 10: 7309108418 ISBN 13: 9787309108415
Seller: liu xing, Nanjing JiangSu, JS, China
paperback. Condition: New. Pub Date: 2014-09-01 Pages: 200 Language: Chinese Publisher: Fudan University Press Internet era. traditional media are walking on the road all media transformation. whether willing or not. However. most of the media did not find the secret key of success. Fatal conversion rate: the transformation of all media trap to rigorous theoretical deduction. empirical scientific spirit. detailed data and analysis. pointing out the transformation of the Internet all media logic - the conversion rate in.