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Book Description paperback. Condition: New. Pub Date: 2014-09-01 Pages: 200 Language: Chinese Publisher: Fudan University Press Internet era. traditional media are walking on the road all media transformation. whether willing or not. However. most of the media did not find the secret key of success. Fatal conversion rate: the transformation of all media trap to rigorous theoretical deduction. empirical scientific spirit. detailed data and analysis. pointing out the transformation of the Internet all media logic - the conversion rate in. Seller Inventory # CP022271