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Published by Springer, 2023
ISBN 10: 3031420489ISBN 13: 9783031420481
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by Springer, 2023
ISBN 10: 3031420489ISBN 13: 9783031420481
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: New.
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book
Soft Cover. Condition: new.
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Book
Condition: As New. Unread book in perfect condition.
Published by Springer Fachmedien Wiesbaden 2023-10-21, Wiesbaden, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: GER.
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear. 0.35.
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.35.
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: New. Book is in NEW condition. 0.35.
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.35.
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: Book Deals, Tucson, AZ, U.S.A.
Book
Condition: New. New! This book is in the same immaculate condition as when it was published 0.35.
Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: Grand Eagle Retail, Wilmington, DE, U.S.A.
Book First Edition
Paperback. Condition: new. Paperback. Dieses Buch zeigt, wie es gelingt, aus dem Stiefkind im Marketing, dem Pricing, jenes Marketinginstrument zu entwickeln, das den Gewinn des Unternehmens am nachhaltigsten positiv beeinflusst. Jegliches Marketing schlaegt sich letztlich im Preis nieder, weil der Preis die Gegenleistung des Abnehmers fuer die anderen drei wertstiftenden Marketinginstrumente ist: das Produkt (funktionaler Wert), die Kommunikation (emotionaler Wert) und die Distribution (Verfuegbarkeit). Die Autoren stellen die wichtigsten Rahmenbedingungen und Grundprinzipien eines aktiven Preismanagements vor. Dabei greifen sie jene Aspekte heraus, die sich im Rahmen der Executive Education der Universitaet St. Gallen (HSG) als besonders relevant fuer die Unternehmenspraxis bewaehrt haben. Jegliches Marketing schlaegt sich letztlich im Preis nieder, weil der Preis die Gegenleistung des Abnehmers fuer die anderen drei wertstiftenden Marketinginstrumente ist: das Produkt (funktionaler Wert), die Kommunikation (emotionaler Wert) und die Distribution (Verfuegbarkeit). Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: Revaluation Books, Exeter, United Kingdom
Book Print on Demand
Paperback. Condition: Brand New. 108 pages. German language. 8.27x5.83x0.23 inches. In Stock. This item is printed on demand.
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Book
Condition: New. In.
Published by Springer, 2023
ISBN 10: 3031420489ISBN 13: 9783031420481
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: New.
Published by Springer Nature, 2023
ISBN 10: 3031420489ISBN 13: 9783031420481
Seller: Revaluation Books, Exeter, United Kingdom
Book
Hardcover. Condition: Brand New. 99 pages. 8.27x5.83x0.51 inches. In Stock.
Published by Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: Revaluation Books, Exeter, United Kingdom
Book
Paperback. Condition: Brand New. 108 pages. German language. 8.27x5.83x0.23 inches. In Stock.
Published by Springer, 2023
ISBN 10: 3031420489ISBN 13: 9783031420481
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: As New. Unread book in perfect condition.
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Book
Condition: As New. Unread book in perfect condition.
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Book
Condition: New. 2023. Paperback. . . . . .
Published by Springer Gabler, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Book
Condition: New. 2023. Paperback. . . . . . Books ship from the US and Ireland.
Published by Springer Fachmedien Wiesbaden, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: moluna, Greven, Germany
Book
Condition: New.
Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2023
ISBN 10: 3658422874ISBN 13: 9783658422875
Seller: CitiRetail, Stevenage, United Kingdom
Book First Edition
Paperback. Condition: new. Paperback. Dieses Buch zeigt, wie es gelingt, aus dem Stiefkind im Marketing, dem Pricing, jenes Marketinginstrument zu entwickeln, das den Gewinn des Unternehmens am nachhaltigsten positiv beeinflusst. Jegliches Marketing schlaegt sich letztlich im Preis nieder, weil der Preis die Gegenleistung des Abnehmers fuer die anderen drei wertstiftenden Marketinginstrumente ist: das Produkt (funktionaler Wert), die Kommunikation (emotionaler Wert) und die Distribution (Verfuegbarkeit). Die Autoren stellen die wichtigsten Rahmenbedingungen und Grundprinzipien eines aktiven Preismanagements vor. Dabei greifen sie jene Aspekte heraus, die sich im Rahmen der Executive Education der Universitaet St. Gallen (HSG) als besonders relevant fuer die Unternehmenspraxis bewaehrt haben. Jegliches Marketing schlaegt sich letztlich im Preis nieder, weil der Preis die Gegenleistung des Abnehmers fuer die anderen drei wertstiftenden Marketinginstrumente ist: das Produkt (funktionaler Wert), die Kommunikation (emotionaler Wert) und die Distribution (Verfuegbarkeit). Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.