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Published by McGraw-Hill Education 10/22/2003, 2003
ISBN 10: 0071416625ISBN 13: 9780071416627
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Book
Hardback or Cased Book. Condition: New. IMC, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication 1.5. Book.