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Published by Brand: FT Press, 2013
ISBN 10: 0133372782ISBN 13: 9780133372786
Seller: Ergodebooks, Houston, TX, U.S.A.
Book
Hardcover. Condition: Good. 1. Generate Maximum Economic Value from Leading-Edge Digital Analytics and Data Science. The complete business practitioner's guide to profiting from analytics on big data. Build a focused, highly effective, cross-functional, process-oriented analytics organization, backed by the right support from other teams, funded by management, and perceived as successful by business stakeholders. Learn and apply best practices for every task when executing digital analysis--from planning and strategy to optimization and demonstrating value creation. Digital analytics can help you grow value in virtually any market or industry in any country. To make the most of it, however, you need to create a highly-effective digital analytics organization--and that's not easy. Self-service reports, relevant dashboards, and other tools and techniques can help.But they're only the beginning.This guide covers all you need to know to build a well-resourced digital analytics team, and then back it with cross-functional support and alignment from IT, marketing, finance, the executive team, and beyond.while successfully applying analytics across the business. You will learn what it means to be "doing analytics": creating analytical processes and managing teams; collecting and governing data; analyzing paid, owned, and earned media; performing competitive and qualitative analyses; testing and optimization; targeting and automating; integrating digital data; using predictive modeling and other data sciences; and much more.Drawing on years as a pioneer in the field, Judah Phillips covers the business management, process, technical, and analytical work required to tell accurate "data stories" that answer crucial business questions.
Published by Brand: FT Press, 2012
ISBN 10: 013308907XISBN 13: 9780133089073
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
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Published by Brand: FT Press, 2012
ISBN 10: 027377509XISBN 13: 9780273775096
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
Published by Brand: Pearson FT Press, 2013
ISBN 10: 0133412938ISBN 13: 9780133412932
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: FT Press, 2012
ISBN 10: 0132963876ISBN 13: 9780132963879
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
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Published by Brand: FT Press, 2012
ISBN 10: 013259708XISBN 13: 9780132597081
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
Published by Brand: FT Press, 2012
ISBN 10: 0273759531ISBN 13: 9780273759539
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Published by Brand: FT Press, 2009
ISBN 10: 0273722328ISBN 13: 9780273722328
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Slightly Used Copy.
Published by Brand: FT Press, 2011
ISBN 10: 0137064446ISBN 13: 9780137064441
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: FT Press, 2013
ISBN 10: 0133741133ISBN 13: 9780133741131
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: FT Press, 2012
ISBN 10: 0133017907ISBN 13: 9780133017908
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
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Published by Brand: FT Press, 2008
ISBN 10: 0132171473ISBN 13: 9780132171472
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
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Published by Brand: FT Press, 2012
ISBN 10: 0132620340ISBN 13: 9780132620345
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
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Published by Brand: FT Press, 2012
ISBN 10: 0133017370ISBN 13: 9780133017373
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: FT Press, 2012
ISBN 10: 013324783XISBN 13: 9780133247831
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: Pearson FT Press, 2012
ISBN 10: 0133039439ISBN 13: 9780133039436
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
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Published by Brand: FT Press, 2006
ISBN 10: 0131855247ISBN 13: 9780131855243
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Book
Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Published by Brand: FT Press, 2012
ISBN 10: 027375193XISBN 13: 9780273751939
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
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Published by Brand: FT Press, 2013
ISBN 10: 0273776029ISBN 13: 9780273776024
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
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Published by Brand: FT Press, 2012
ISBN 10: 0133121291ISBN 13: 9780133121292
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: FT Press, 2013
ISBN 10: 0133091929ISBN 13: 9780133091922
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
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Published by Brand: FT Press, 2013
ISBN 10: 0133064786ISBN 13: 9780133064780
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
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Published by Brand: FT Press, 2012
ISBN 10: 0133011429ISBN 13: 9780133011425
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
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Published by Brand: FT Press, 2011
ISBN 10: 0132101351ISBN 13: 9780132101356
Seller: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
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Condition: very good. Slightly Used Copy.
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Published by Brand: FT Press, 2012
ISBN 10: 0273770500ISBN 13: 9780273770503
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by Brand: FT Press, 2012
ISBN 10: 0132875241ISBN 13: 9780132875240
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by Brand: FT Press, 2012
ISBN 10: 0132944677ISBN 13: 9780132944670
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
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Published by Brand: FT Press, 2012
ISBN 10: 0132980932ISBN 13: 9780132980937
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
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Published by Brand: FT Press, 2007
ISBN 10: 0132341611ISBN 13: 9780132341615
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
Published by Brand: FT Press, 2012
ISBN 10: 0133092569ISBN 13: 9780133092561
Seller: Front Cover Books, Denver, CO, U.S.A.
Book
Condition: new.
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