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Published by Diplom.De Dez 2002, 2002
ISBN 10: 3838662369ISBN 13: 9783838662367
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, Bochum University of Applied Sciences (Wirtschaft, Business in Europe), language: English, abstract: Inhaltsangabe:Abstract:Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and strategies related to customer loyalty are introduced. Furthermore, the report illustrates factors that support the development of customer loyalty and evaluates the requirements to develop new loyalty tools. Part three presents a definition and classification of marketing events as well as the inevitability of creating new ways of communication. Furthermore, it portrays international dimensions of marketing events, as well as a future outlook. Virtual events will be described as new approaches within the tool event marketing. Part four provides the findings of this project and analyses the connection between marketing events and customer loyalty. The report is finalised by a conclusion in part five.Inhaltsverzeichnis:Table of Contents:LIST OF FIGURES4LIST OF APPENDICES5ABSTRACT6PART I: PREFACE91.1RESEARCH OBJECTIVES91.2REPORT STRUCTURE91.3METHODOLOGY101.3.1PART CUSTOMER LOYALTY121.3.2PART MARKETING EVENTS131.3.3PART CONCLUSIONS AND FINDINGS131.3.4LIMITATIONS OF RESEARCH15PART II: CUSTOMER LOYALTY172.1CUSTOMER SATISFACTION AND CUSTOMER LOYALTY182.2REASONS TO CREATE CUSTOMER LOYALTY AND SYNERGY EFFECTS212.3LOYALTY-CREATING FACTORS242.4APPRAISAL OF THE LOYALTY TOOLS27PART III: MARKETING EVENTS303.1DEFINITION303.2THE NECESSITY OF NEW WAYS IN COMMUNICATION363.3EVENTS AND THE CLASSICAL MARKETING COMMUNICATIONS MIX393.3.1MARKETING EVENTS AND ADVERTISING403.3.2MARKETING EVENTS AND PUBLIC RELATIONS413.3.3MARKETING EVENTS AND SPONSORSHIPS413.3.4THE INTEGRATED MARKETING COMMUNICATIONS MIX453.4REASONS AND OBJECTIVES FOR MARKETING EVENTS473.5INTERNATIONAL ASPECTS493.6PROSPECTS FOR THE FUTURE513.7VIRTUAL EVENTS53PART IV: FINDINGS AND ANALYSIS554.1CUSTOMER LOYALTY554.2MARKETING EVENTS594.3MARKETING EVENTS AS A SUPPORTIVE TOOL FOR CUSTOMER LOYALTY62PART V: CONCLUSION68REFERENCES70APPENDICES 92 pp. Englisch.
Published by diplom.de, 2002
ISBN 10: 3838662369ISBN 13: 9783838662367
Seller: Ria Christie Collections, Uxbridge, United Kingdom
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Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Published by Diplomarbeiten Agentur diplom.de, 2002
ISBN 10: 3838662369ISBN 13: 9783838662367
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Book
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Published by Diplom.de, 2002
ISBN 10: 3838662369ISBN 13: 9783838662367
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Diplom.De, 2002
ISBN 10: 3838662369ISBN 13: 9783838662367
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, Bochum University of Applied Sciences (Wirtschaft, Business in Europe), language: English, abstract: Inhaltsangabe:Abstract:Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and strategies related to customer loyalty are introduced. Furthermore, the report illustrates factors that support the development of customer loyalty and evaluates the requirements to develop new loyalty tools. Part three presents a definition and classification of marketing events as well as the inevitability of creating new ways of communication. Furthermore, it portrays international dimensions of marketing events, as well as a future outlook. Virtual events will be described as new approaches within the tool event marketing. Part four provides the findings of this project and analyses the connection between marketing events and customer loyalty. The report is finalised by a conclusion in part five.Inhaltsverzeichnis:Table of Contents:LIST OF FIGURES4LIST OF APPENDICES5ABSTRACT6PART I: PREFACE91.1RESEARCH OBJECTIVES91.2REPORT STRUCTURE91.3METHODOLOGY101.3.1PART CUSTOMER LOYALTY121.3.2PART MARKETING EVENTS131.3.3PART CONCLUSIONS AND FINDINGS131.3.4LIMITATIONS OF RESEARCH15PART II: CUSTOMER LOYALTY172.1CUSTOMER SATISFACTION AND CUSTOMER LOYALTY182.2REASONS TO CREATE CUSTOMER LOYALTY AND SYNERGY EFFECTS212.3LOYALTY-CREATING FACTORS242.4APPRAISAL OF THE LOYALTY TOOLS27PART III: MARKETING EVENTS303.1DEFINITION303.2THE NECESSITY OF NEW WAYS IN COMMUNICATION363.3EVENTS AND THE CLASSICAL MARKETING COMMUNICATIONS MIX393.3.1MARKETING EVENTS AND ADVERTISING403.3.2MARKETING EVENTS AND PUBLIC RELATIONS413.3.3MARKETING EVENTS AND SPONSORSHIPS413.3.4THE INTEGRATED MARKETING COMMUNICATIONS MIX453.4REASONS AND OBJECTIVES FOR MARKETING EVENTS473.5INTERNATIONAL ASPECTS493.6PROSPECTS FOR THE FUTURE513.7VIRTUAL EVENTS53PART IV: FINDINGS AND ANALYSIS554.1CUSTOMER LOYALTY554.2MARKETING EVENTS594.3MARKETING EVENTS AS A SUPPORTIVE TOOL FOR CUSTOMER LOYALTY62PART V: CONCLUSION68REFERENCES70APPENDICES.
Published by GRIN Verlag|diplom.de, 2002
ISBN 10: 3838662369ISBN 13: 9783838662367
Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, Bochum University of Applied Sciences (Wirtschaft, Business in Europe), language: English, abstract: In.
Published by Diplom.de, 2002
ISBN 10: 3838662369ISBN 13: 9783838662367
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Published by Diplomarbeiten Agentur diplom.de, 2002
ISBN 10: 3838662369ISBN 13: 9783838662367
Seller: Mispah books, Redhill, SURRE, United Kingdom
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paperback. Condition: Like New. Like New. book.