Marketing Events as a Supportive Tool for Customer Loyalty

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9783838662367: Marketing Events as a Supportive Tool for Customer Loyalty
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Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, Bochum University of Applied Sciences (Wirtschaft, Business in Europe), language: English, abstract: Inhaltsangabe: Abstract: Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and strategies related to customer loyalty are introduced. Furthermore, the report illustrates factors that support the development of customer loyalty and evaluates the requirements to develop new loyalty tools. Part three presents a definition and classification of marketing events as well as the inevitability of creating new ways of communication. Furthermore, it portrays international dimensions of marketing events, as well as a future outlook. Virtual events will be described as new approaches within the tool event marketing. Part four provides the findings of this project and analyses the connection between marketing events and customer loyalty. The report is finalised by a conclusion in part five. Inhaltsverzeichnis: Table of Contents: LIST OF FIGURES4 LIST OF APPENDICES5 ABSTRACT6 PART I: PREFACE9 1.1RESEARCH OBJECTIVES9 1.2REPORT STRUCTURE9 1.3METHODOLOGY10 1.3.1PART CUSTOMER LOYALTY12 1.3.2PART MARKETING EVENTS13 1.3.3PART CONCLUSIONS AND FINDINGS13 1.3.4LIMITATIONS OF RESEARCH15 PART II: CUSTOMER LOYALTY17 2.1CUSTOMER SATISFACTION AND CUSTOMER LOYALTY18 2.2REASONS TO CREATE CUSTOMER LOYALTY AND SYNERGY EFFECTS21 2.3LOYALTY-CREATING FACTORS24 2.4APPRAISAL OF THE LOYALTY TOOLS27 PART III: MARKETING EVENTS30 3.1DEFINITION30 3.2THE NECESSITY OF NEW WAYS IN COMMUNICATION36 3.3EVENTS AND THE CLASSICAL MARKETING COMMUNICATIONS MIX39 3.3.1MARKETING EVENTS AND ADVERTISING40 3.3.2MARKETING EVENTS AND PUBLIC RELATIONS41 3.3.3MARKETING EVENTS AND

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Book Description Diplomarbeiten Agentur diplom.de. Paperback. Condition: New. 90 pages. Dimensions: 10.4in. x 7.4in. x 0.2in.Diplomarbeit, die am 02. 04. 2002 erfolgreich an einer Fachhochschule in Deutschland im Fachbereich Wirtschaft eingereicht wurde. Abstract: Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach t This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Seller Inventory # 9783838662367

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Book Description diplom.de, United States, 2002. Paperback. Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, Bochum University of Applied Sciences (Wirtschaft, Business in Europe), language: English, abstract: Inhaltsangabe: Abstract: Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and strategies related to customer loyalty are introduced. Furthermore, the report illustrates factors that support the development of customer loyalty and evaluates the requirements to develop new loyalty tools. Part three presents a definition and classification of marketing events as well as the inevitability of creating new ways of communication. Furthermore, it portrays international dimensions of marketing events, as well as a future outlook. Virtual events will be described as new approaches within the tool event marketing. Part four provides the findings of this project and analyses the connection between marketing events and customer loyalty. The report is finalised by a conclusion in part five. Inhaltsverzeichnis: Table of Contents: LIST OF FIGURES4 LIST OF APPENDICES5 ABSTRACT6 PART I: PREFACE9 1.1RESEARCH OBJECTIVES9 1.2REPORT STRUCTURE9 1.3METHODOLOGY10 1.3.1PART CUSTOMER LOYALTY12 1.3.2PART MARKETING EVENTS13 1.3.3PART CONCLUSIONS AND FINDINGS13 1.3.4LIMITATIONS OF RESEARCH15 PART II: CUSTOMER LOYALTY17 2.1CUSTOMER SATISFACTION AND CUSTOMER LOYALTY18 2.2REASONS TO CREATE CUSTOMER LOYALTY AND SYNERGY EFFECTS21 2.3LOYALTY-CREATING FACTORS24 2.4APPRAISAL OF THE LOYALTY TOOLS27 PART III: MARKETING EVENTS30 3.1DEFINITION30 3.2THE NECESSITY OF NEW WAYS IN COMMUNICATION36 3.3EVENTS AND THE CLASSICAL MARKETING COMMUNICATIONS MIX39 3.3.1MARKETING EVENTS AND ADVERTISING40 3.3.2MARKETING EVENTS AND PUBLIC RELATIONS41 3.3.3MARKETING EVENTS AND. Seller Inventory # APC9783838662367

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