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Published by LAP LAMBERT Academic Publishing Aug 2021, 2021
ISBN 10: 620205512XISBN 13: 9786202055123
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The aim of the book is to define selected attributes of neurolinguistic programming (NLP), business and consumer behaviour, and to examine them in their interrelationships. The research is based on a current understanding of the issue with an emphasis on application in managerial practice. The publication is divided into five chapters. The first chapter describes the concept of neurolinguistic programming, its techniques, and possibilities of its use. The second chapter focuses on consumer behaviour, the personality of consumers, their decisions and subcultures. The third chapter discusses the issue of business behaviour. It characterizes businessmen, their personalities in terms of the Big five model and looks at business behaviour in terms of ethics. In the fourth chapter, NLP is combined with business behaviour describing the possibilities of using NLP in this field. The fifth chapter is devoted to the research conducted, using the NLP methodology to examine the consumer's personality and compare the results to previous research. The book will enrich the knowledge of business and consumer behaviour using NLP methodology and create inspiration for new research. 84 pp. Englisch.
Published by LAP LAMBERT Academic Publishing, 2021
ISBN 10: 620205512XISBN 13: 9786202055123
Seller: AHA-BUCH GmbH, Einbeck, Germany
Book Print on Demand
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The aim of the book is to define selected attributes of neurolinguistic programming (NLP), business and consumer behaviour, and to examine them in their interrelationships. The research is based on a current understanding of the issue with an emphasis on application in managerial practice. The publication is divided into five chapters. The first chapter describes the concept of neurolinguistic programming, its techniques, and possibilities of its use. The second chapter focuses on consumer behaviour, the personality of consumers, their decisions and subcultures. The third chapter discusses the issue of business behaviour. It characterizes businessmen, their personalities in terms of the Big five model and looks at business behaviour in terms of ethics. In the fourth chapter, NLP is combined with business behaviour describing the possibilities of using NLP in this field. The fifth chapter is devoted to the research conducted, using the NLP methodology to examine the consumer's personality and compare the results to previous research. The book will enrich the knowledge of business and consumer behaviour using NLP methodology and create inspiration for new research.
Published by LAP LAMBERT Academic Publishing, 2021
ISBN 10: 620205512XISBN 13: 9786202055123
Seller: moluna, Greven, Germany
Book
Condition: New.
Published by LAP LAMBERT Academic Publishing, 2020
ISBN 10: 6202799463ISBN 13: 9786202799461
Seller: moluna, Greven, Germany
Book
Condition: New.