Published by Xiamen University Press, 2014
ISBN 10: 7561556101 ISBN 13: 9787561556108
Seller: liu xing, Nanjing JiangSu, JS, China
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2014-12-1 Pages: 97 Publisher: brand health monitoring. Xiamen University Press. provide enterprises with market research firm. usually the target consumer brands through questionnaires to obtain visibility. brand preference . health and other indicators to judge the degree of brand loyalty and brand. These consumer level indicator reflects consumer acceptance of the brand after the purchase or use brand-spread brand awareness and attitudes. When these in.
ISBN 10: 7561563930 ISBN 13: 9787561563939
Seller: liu xing, Nanjing JiangSu, JS, China
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2017-11-01 Pages: 108 Publisher: xiamen university press. a market-research firm. provide enterprises with brand health monitoring of target consumers usually through questionnaire survey. to obtain a brand awareness. brand preference. brand loyalty and other indicators to judge the health of the brand.These indicators on the level of consumers. reflect the consumers pick up.
ISBN 10: 7561563922 ISBN 13: 9787561563922
Seller: liu xing, Nanjing JiangSu, JS, China
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2017-11-01 Pages: 108 Publisher: xiamen university press. a market-research firm. provide enterprises with brand health monitoring these indicators reflect the consumers accept the brand spread or to buy used brand to brand attitude and cognition.When these indicators to improve. enterprises can know their marketing communication efforts paid off;These indicators fall.
Published by Xiamen University Press, 2018
ISBN 10: 7561568665 ISBN 13: 9787561568668
Seller: liu xing, Nanjing JiangSu, JS, China
paperback. Condition: New. Language:Chinese.Paperback. Pub Date: 2018-05-01 Pages: 448 Publisher: Xiamen University Press book to be objective and systematic introduction to the various sectors of the Chinese representation of the brand. introduced a total volume of nearly 200 home appliance brand. Each entry generally includes brand profile brand. brand development. brand identity. product development or product innovation. marketing. advertising. public relations and marketing strategies .