Product Type
Condition
Binding
Collectible Attributes
Free Shipping
Seller Location
Seller Rating
Published by John Wiley and Sons Ltd, United States, Hoboken, 1989
ISBN 10: 063116846XISBN 13: 9780631168461
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Establishing a management style that suits a corporation and adds value CEOs are tasked with choosing and implementing a management style that complements the company. Strategies and Styles: The Role of the Centre in Managing Diversified Corporations discusses how a corporate management style should match the company's portfolio, while adding value to the business. Based on a study of 16 leading multinational companies, the book also explores the relationship between corporate and divisional areas of business, while offering an effective analysis of the management process. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Ashgate Pub Ltd, 2004
ISBN 10: 0754638650ISBN 13: 9780754638650
Seller: HPB-Red, Dallas, TX, U.S.A.
Book
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
More buying choices from other sellers on AbeBooks
New offers from £ 81.27
Used offers from £ 3.29
Also find Hardcover
Published by Oxford University Press, United Kingdom, Oxford, 2008
ISBN 10: 0199286000ISBN 13: 9780199286003
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Covering 1,098 terms, the dictionary includes over 500 major entries. All terms are extensively cross-referenced and thematic indices allow the reader to locate terms by their applications and by keywords. All major and emerging marketing approaches, from ambient marketing and fusion marketing, to tribal marketing and word-of-mouth marketing, are included, as are hundreds of other advanced concepts such as brand community, disintermediation, dynamic capabilities, and share of voice. Further, entries spanning 132 theories and 45 marketing-related laws and principles are presented, making this dictionary more theoretically complete than any other marketing dictionary available. Finally, an extensive collection of 107 marketing effects, such as the loyalty ripple effect and mere exposure effect are also included, where, in all cases, their marketing implications and applications are presented fully. Each term covered in this advanced dictionary includes six elements: Description - how the term is defined Key insights - important insights provided by an understanding of the term Keywords - words to further understand the nature of the term Implications - what knowledge of the term means to marketers Application areas and further readings - areas where the term's knowledge is being put to use Bibliography - articles and books referenced Example entries include: Agency Theory, Audience Effect, Blog Marketing, Boomerang Effect, Confirmation Bias, Country of Origin Effect, Customer Equity, Disruptive Technology, Double Jeopardy Effect, Eclectic Paradigm, E-marketing, First Law of Marketing, Foot-in-the Door Technique, Free Rider Effect, Game Theory, Glocal Marketing, Green Marketing, Halo Effect, Honeymoon Effect, Law of Comparative Advantage, Leapfrogging, Market Entry Timing, Megamarketing, Metcalfe's Law, Moore's Law, Network Effect, Not Invented Here Syndrome, Odd Price Effect, Permission Marketing, Psychic Distance, Recency Principle, Retro-Marketing, Rule of Ten Percent, Sagacity Segmentation, Salutary Products, Snob Effect, Social Marketing, Stealth Marketing, Substitute Awareness Effect, Sunk Cost Fallacy, Sustainable Competitive Advantage, Value-Based Marketing, Viral Marketing, Winner's Curse. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Wiley & Sons, Incorporated, John, 1999
ISBN 10: 0471984736ISBN 13: 9780471984733
Seller: Better World Books, Mishawaka, IN, U.S.A.
Book First Edition
Condition: Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
More buying choices from other sellers on AbeBooks
New offers from £ 60.47
Used offers from £ 9.07
Also find Hardcover First Edition
Published by Oxford University Press, United Kingdom, Oxford, 2011
ISBN 10: 0199581614ISBN 13: 9780199581610
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The second edition of Understanding Strategic Management continues to build upon the strengths of the first edition with its excellent writing style, ability to convey complex information in a clear manner, the use of analysis, relevant up-to-date case material and coverage of different perspectives in strategic management. With an emphasis on providing students with the essential tools of analysis, the second edition also links material in the textbook far more closely with the Online Resource Centre (ORC). This also hosts additional quantitative material, which is signposted throughout the textbook. This edition includes coverage of strategy relating to the public sector, complete with public sector examples. Online Resource Centre: The Online Resource Centre (ORC) accompanying the text provides all the teaching and learning materials needed to support each chapter, removing the need for lecturers to look for additional seminar and test materials, and giving students the resources they need to check and build upon their understanding. Seminar activities can be based around the additional online case studies with suggested answers, and students can test themselves using online multiple choice questions with feedback and internet exercises which build on the analysis in each chapter. The new edition has a far greater integration between the textbook and the online material with a new Tools and Techniques feature which links to more quantitative material hosted on the ORC, and a brand new Key Work feature which provides more in-depth information online. These new features add depth and detail to the content without adding to the books page extent. For students: Tools and Techniques; links from the text to more quantitative material to enable students to delve deeper into this field Key Work; offers additional detail to enable a deeper understanding and broader knowledge of interesting aspects of Strategic Management Multiple choice questions, Abstracts of journal articles, Resource box; offers a comprehensive list of resources, websites, and material you will find useful for further study in Strategic Management Internet exercises, Flashcard glossary. For lecturers: PowerPoint lecture slides, Diagrams and tables, Test bank, Answers to some discussion questions, Further case material; including 3 brand new short cases and 2 new long cases, specifically written to support the text, and supported by questions for students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Oxford University Press, United Kingdom, Oxford, 2012
ISBN 10: 0199646503ISBN 13: 9780199646500
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Are you motivated by learning from marketers at top organizations like Apple and IKEA? Are you excited by the prolific growth in social media and its implications for marketing? Do you need a fresh and concise introduction to marketing? Then look no further,as Essentials of Marketing has arrived! Packed full of exciting and stimulating cases from organizations such as Twitter, Foursquare, and WOMAD, this text, written by these best-selling authors, encourages you to consider how you would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Fundamental marketing concepts are presented clearly, and illustrated by a wealth of European and international examples. In addition, links to classic and contemporary research papers introduce you to influential academic contributions to marketing. Essentials of Marketing is the must-have textbook for students looking to shine and excel in their marketing studies and future careers. Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook. For lecturers: Exclusive video interviews of marketers from well-known organizations including 3M and Innocent A fantastic bank of additional resources including PowerPoint slides, a test bank, and tutorial activities For students: Learn from the top recruitment professionals about the attributes they look for in graduates Explore exciting developments in digital marketing and social media Check your understanding with a wealth of multiple-choice questions, worksheets, and activities Part 1. 1.Marketing Principles and Society; 2.The Global Marketing Environment; 3.Understanding Consumer Behaviour; 4.Marketing Research; Part 2. 5.Marketing Strategy; 6.Market Segmentation and Positioning; Part 3. 7.Products, Services and Branding Decisions; 8.Price Decisions; 9.An Overview of Marketing Communications; 10.Managing Marketing Communications; 11.Retailing and Channel Management; Part 4. 12.Services Marketing and CRM With content on digital marketing and social media integrated throughout the book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Published by Systems Thinking Press, 2005
ISBN 10: 0976013568ISBN 13: 9780976013563
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Book
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Published by National Academies Press, 2014
ISBN 10: 0309292166ISBN 13: 9780309292160
Seller: Calliopebooks, Potomac, MD, U.S.A.
Book
Condition: As New. Book is in Like New Condition, unmarked clean tight and bright. Book appears unread. Very Prompt shipping with tracking.
More buying choices from other sellers on AbeBooks
New offers from £ 45.51
Used offers from £ 19.75
Also find Softcover
Publication Date: 2023
Seller: True World of Books, Delhi, India
Book Print on Demand
LeatherBound. Condition: New. LeatherBound edition. Condition: New. Reprinted from edition. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Pages: 122 Volume 1999-2003 Language: English.
Published by Taylor & Francis 2019-01-16, London, 2019
ISBN 10: 1138704857ISBN 13: 9781138704855
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: ENG.
Published by Wiley, 2005
ISBN 10: 0470867108ISBN 13: 9780470867105
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Book
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Published by Taylor & Francis 2019-11-11, London, 2019
ISBN 10: 041579305XISBN 13: 9780415793056
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: ENG.
Published by Amsterdam University Press 2019-02-12, Amsterdam, 2019
ISBN 10: 9462988617ISBN 13: 9789462988613
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: ENG.
Published by Sandler Sales
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.58.
Published by Taylor & Francis 2021-12-24, London, 2021
ISBN 10: 1138619892ISBN 13: 9781138619890
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: ENG.
Published by Amsterdam University Press 2020-11-05, Amsterdam, 2020
ISBN 10: 946372415XISBN 13: 9789463724159
Seller: Blackwell's, London, United Kingdom
Book
paperback. Condition: New. Language: ENG.
Published by Addison Wesley ein Imprint von Pearson Deutschland Auflage: 5., 2006
ISBN 10: 3827372208ISBN 13: 9783827372208
Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany
Book
Hardcover. Condition: gut. Auflage: 5. Inhalt: Was wir von Madonna, den Williams-Schwestern und General Giap über Strategie lernen können.-> Zur Notwendigkeit einer differenzierten Bewertung des Shareholder Value.> estimmungsgrößen der Branchenattraktivität und Schlüsselerfolgsfaktoren.-> Der Beitrag der Spieltheorie zur Erklärung und Prognose strategischer Entscheidungen.-> Die eigenen Stärken und Schwächen bewusst machenAnalyse von Ressourcen und Fähigkeiten.-> Organisationsstrukturen und Managementsysteme Fundamente der Strategieimplementierung.-> Die Notwendigkeit, permanent Wettbewerbsvorteile zu suchen und zu sichern.-> Zur Dynamik des Strebens nach Kostensenkungen.-> Warum Unternehmen sich differenzieren müssen und wie sie dies effizient erreichen.-> Veränderungen nach erkennbaren Musternder Einfluss von Lebenszyklen.-> Strategisches Management von Börsenlieblingentechnologieintensive Unternehmen und Branchen.-> Wettbewerbschancen in reifen Branchen erkennen und nutzen. -> Ausgewählte Entwicklungstrends des strategischen Managements Strategie Strategy Unternehmensführung Unternehmensstrategie Personalwesen Strategic Management Journal Leadership Managementberater Exzellenz Excellence Strategisches Management Economics BWL Betriebswirtschaftslehre Wirtschaftslehre Wirtschaftswissenschaften VWL Volkswirtschaftslehre Strategy Dieser internationale Klassiker zur Unternehmensstrategie macht Sie kompakt und praxisnah mit den theoretischen Grundlagen und Methoden der Wettbewerbsanalyse und strategischen Unternehmensführung vertraut. Die konsequente Orientierung an der Frage, wie sich durch überlegene strategische Analysen und eine effiziente Implementierung nachhaltige Wettbewerbsvorteile erzielen und aufrechterhalten lassen sowie die reichhaltigen Praxis- und Anwendungsbeispiele erleichtern die Erschließung dieses komplexen und dynamischen Bereichs der Wirtschaftswissenschaften. Die englischsprachige Originalausgabe "Contemporary Strategy Analysis" von Robert M. Grant wird weltweit an vielen führenden Business Schools und wirtschaftswissenschaftlichen Fakultäten eingesetzt. Die vorliegende erste deutschsprachige Ausgabe orientiert sich weitgehend an der Struktur und den Inhalten des Originals und ermöglicht damit auch die parallele Verwendung und den Rückgriff auf eine Vielzahl über die Jahre entwickelter Fallstudien. An verschiedenen Stellen wurden jedoch Inhalte über eine reine Übersetzung hinaus aktualisiert und erweitert sowie zusätzliche europäische und deutsche Beispiele eingefügt. Aus dem Inhalt:-> Was wir von Madonna, den Williams-Schwestern und General Giap über Strategie lernen können.-> Zur Notwendigkeit einer differenzierten Bewertung des Shareholder Value.> estimmungsgrößen der Branchenattraktivität und Schlüsselerfolgsfaktoren.-> Der Beitrag der Spieltheorie zur Erklärung und Prognose strategischer Entscheidungen.-> Die eigenen Stärken und Schwächen bewusst machen Analyse von Ressourcen und Fähigkeiten.-> Organisationsstrukturen und ManagementsystemeFundamente der Strategieimplementierung.-> Die Notwendigkeit, permanent Wettbewerbsvorteile zu suchen und zu sichern.-> Zur Dynamik des Strebens nach Kostensenkungen.-> Warum Unternehmen sich differenzieren müssen und wie sie dies effizient erreichen.-> Veränderungen nach erkennbaren Musternder Einfluss von Lebenszyklen.-> Strategisches Management von Börsenlieblingentechnologieintensive Unternehmen und Branchen.-> Wettbewerbschancen in reifen Branchen erkennen und nutzen. -> Ausgewählte Entwicklungstrends des strategischen Managements. Über die Autoren: ROBERT M. GRANT ist Professor für Management an der renommierten McDonough School of Business der Georgetown University, Washington. Im Laufe seiner akademischen Karriere gehörte er verschiedenen Fakultäten an und war u.a. Gastprofessor an der UCLA, Insead, UC Irvine und der Bocconi University. Er ist Mitglied im Editorial Board des Strategic Management Journal und Strategy and Leadership sowie Senior Editor der Zeitschrift Long Range Planning. MICHAEL NIPPA ist Inhaber des Lehrstuhls für Unternehmensführung und Personalwesen an der Technischen Universität Freiberg sowie Gastprofessor an der Australian Graduate School of Management der University of New South Wales und der Dresden International University. Es ist unter anderem Herausgeber mehrere Bücher zu aktuellen Themen der Unternehmensführung und verfügt über umfangreiche Erfahrungen als Managementberater für führende deutsche Industrieunternehmen. Im Jahre 2004 wurde er mit dem Julius-Weisbach-Preis der TU Freiberg für Exzellenz in der Lehre ausgezeichnet. Strategie Strategisches Management Strategy Unternehmensführung Unternehmensstrategie Strategisches Management. Analyse, Entwicklung und Implementierung von Unternehmensstrategien [Gebundene Ausgabe] Robert M. Grant (Autor), Michael Nippa (Autor) Pearson Studium - Economic BWL Unternehmensstrategie Methoden der Wettbewerbsanalyse strategische Unternehmensführung strategische Analysen effiziente Implementierung nachhaltige Wettbewerbsvorteile erzielen Wirtschaftswissenschaften Contemporary Strategy Analysis Business Schools wirtschaftswissenschaftliche Fakultäten Fallstudien In deutscher Sprache. 688 pages. 24,4 x 15,6 x 4 cm.
Published by Wiley, 1994
ISBN 10: 0471309567ISBN 13: 9780471309567
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Book
Condition: New.
Published by Free Press, 1993
ISBN 10: 0029126517ISBN 13: 9780029126516
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Book
Condition: New.
Published by Wiley, 2000
ISBN 10: 0471644099ISBN 13: 9780471644095
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Book
Condition: New.
Published by McGraw-Hill Ryerson Higher Education, 2004
ISBN 10: 0070889570ISBN 13: 9780070889576
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Book
Condition: New.
More buying choices from other sellers on AbeBooks
New offers from £ 27.99
Published by Pearson College Div, 2009
ISBN 10: 0136087582ISBN 13: 9780136087588
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Book
Condition: New.
Published by Valancourt Books, 2016
ISBN 10: 1943910529ISBN 13: 9781943910526
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: New. Book is in NEW condition.
More buying choices from other sellers on AbeBooks
New offers from £ 55.12
Published by Prentice Hall, 2003
ISBN 10: 0131009443ISBN 13: 9780131009448
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Book
Condition: New.
Published by Walter de Gruyter, 2010
ISBN 10: 3486589458ISBN 13: 9783486589450
Seller: booksXpress, Bayonne, NJ, U.S.A.
Book Print on Demand
Hardcover. Condition: new. This item is printed on demand.
Published by Wiley 2002-04-05, Oxford, 2002
ISBN 10: 0631234101ISBN 13: 9780631234104
Seller: Blackwell's, London, United Kingdom
Book
hardback. Condition: New. Language: ENG.
Published by Wiley-Blackwell, 2007
ISBN 10: 1405124326ISBN 13: 9781405124324
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Book
Condition: New.
Published by McGraw-Hill/Irwin, 2009
ISBN 10: 0073526940ISBN 13: 9780073526942
Seller: Aragon Books Canada, OTTAWA, ON, Canada
Book
Condition: New.
Published by Prakash Books, 2006
ISBN 10: 8172340567ISBN 13: 9788172340568
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Book
Condition: New. Book is in NEW condition.
More buying choices from other sellers on AbeBooks
New offers from £ 65.86
Used offers from £ 132.80
Also find Hardcover
Published by Wiley 2004-12-14, Malden, Mass. |Oxford, 2004
ISBN 10: 1405129395ISBN 13: 9781405129398
Seller: Blackwell's, London, United Kingdom
Book
hardback. Condition: New. Language: ENG.