Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.4.
Published by Kogan Page, Limited, 2013
ISBN 10: 0749469625 ISBN 13: 9780749469627
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Kogan Page, 2012
ISBN 10: 0749464712 ISBN 13: 9780749464714
Seller: Open Books, Chicago, IL, U.S.A.
Hardcover. Condition: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: Poverty Hill Books, Mt. Prospect, IL, U.S.A.
Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!.
Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.37.
Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 1.37.
Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 1.37.
Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 1.37.
Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: Ergodebooks, Houston, TX, U.S.A.
Hardcover. Condition: Good. New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. According to a study by Deloitte, spending on shopper marketing has doubled since 2004. Procter & Gamble alone invests at least 500 million dollars a year in shopper marketing. Microsoft, IBM, Coca-Cola and Nestle all have their own shopper marketing units.This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill. Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities [Practice].
Published by Kogan Page Ltd, 2013
ISBN 10: 0749469625 ISBN 13: 9780749469627
Seller: Ammareal, Morangis, France
Softcover. Condition: Très bon. Légères traces d'usure sur la couverture. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.
Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: Poverty Hill Books, Mt. Prospect, IL, U.S.A.
Hardcover. Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!.
Published by Kogan Page, 2012
ISBN 10: 0749464712 ISBN 13: 9780749464714
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.1.
Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: Books Unplugged, Amherst, NY, U.S.A.
Condition: New. Buy with confidence! Book is in new, never-used condition 1.37.
Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: Ergodebooks, Houston, TX, U.S.A.
Hardcover. Condition: New. New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. According to a study by Deloitte, spending on shopper marketing has doubled since 2004. Procter & Gamble alone invests at least 500 million dollars a year in shopper marketing. Microsoft, IBM, Coca-Cola and Nestle all have their own shopper marketing units.This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill. Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities [Practice].
Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: medimops, Berlin, Germany
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Published by -, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: AwesomeBooks, Wallingford, United Kingdom
Hardcover. Condition: Very Good. Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Published by - -, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: Bahamut Media, Reading, United Kingdom
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Published by Kogan Page, 2012
ISBN 10: 0749464712 ISBN 13: 9780749464714
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 1.1.
Published by Kogan Page, 2012
ISBN 10: 0749464712 ISBN 13: 9780749464714
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Hardcover. Condition: new. New. Fast Shipping and good customer service.
Published by Profit Editorial, 2013
ISBN 10: 8415735456 ISBN 13: 9788415735458
Seller: AG Library, Malaga, Spain
Condition: New. Idioma/Language: Español. Escrito por más de 30 expertos en el tema de todo el mundo, Shopper Marketing expone los medios más eficaces de convertir en compradores efectivos a los compradores potenciales que se encuentran en el punto de compra. Shopper Marketing (marketing centrado en el comprador y en el punto de venta) investiga el tema de las iniciativas de marketing que van dirigidas a las personas que entran a curiosear o comprar en las tiendas y a las que se puede influir su toma de decisión definitiva. Es posible que el shopper marketing sea un campo del marketing relativamente nuevo, pero las inversiones económicas que se realizan en dicho campo aumentan año tras año. Según estudios recientes, el shopper marketing crece incluso más rápidamente que la publicidad en Internet. Tan sólo el 5 por ciento de los compradores son fieles a una sola marca dentro de una categoría de productos. Estos resultados demuestran que existen unas oportunidades enormes para influir y cambiar las decisiones de los clientes en el momento en que están realizando de verdad sus comprasy Shopper Marketing podrá mostrarle exactamente el modo de conseguirlo. - Esta obra de fácil comprensión ofrece consejos prácticos sobre las necesidades y tendencias de compradores. - Incluye un prólogo de Philip Kotler, gurú mundial del marketing - De lectura obligada para todos los profesionales del marketing y de las ventas en general y al por menor, así como para los estudiantes de ventas y marketing. -Entornos de punto de venta, estrategias y campañas de shopper marketing, relaciones en el punto de venta, presentación efectiva del envase del producto (packaging) y muchas cosas más. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.
Published by Kogan Page, 2012
ISBN 10: 0749464712 ISBN 13: 9780749464714
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Published by Kogan Page, 2012
ISBN 10: 0749464712 ISBN 13: 9780749464714
Seller: booksXpress, Bayonne, NJ, U.S.A.
Hardcover. Condition: new.
Published by Kogan Page, 2012
ISBN 10: 0749464712 ISBN 13: 9780749464714
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Published by Kogan Page, 2012
ISBN 10: 0749464712 ISBN 13: 9780749464714
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Condition: New.
Published by Kogan Page, 2012
ISBN 10: 0749464712 ISBN 13: 9780749464714
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 2nd edition. 296 pages. 9.53x6.50x0.91 inches. In Stock. This item is printed on demand.
Published by Kogan Page Ltd, 2015
ISBN 10: 0749476125 ISBN 13: 9780749476120
Seller: Ammareal, Morangis, France
Hardcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2015. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2015. Ammareal gives back up to 15% of this item's net price to charity organizations.
Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: New. New! This book is in the same immaculate condition as when it was published 1.37.
Published by Kogan Page, 2010
ISBN 10: 0749457023 ISBN 13: 9780749457020
Seller: The Book Spot, Sioux Falls, SD, U.S.A.
Hardcover. Condition: New.
Published by Profit Editorial, 2013
ISBN 10: 8415735456 ISBN 13: 9788415735458
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. Spanish language. 9.53x6.89x0.71 inches. In Stock.
Published by Kogan Page, 2012
ISBN 10: 0749464712 ISBN 13: 9780749464714
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In.