Published by Springer, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Seller: booksXpress, Bayonne, NJ, U.S.A.
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Published by Springer, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
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Published by Springer, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Seller: GreatBookPrices, Columbia, MD, U.S.A.
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Published by Springer, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: booksXpress, Bayonne, NJ, U.S.A.
Soft Cover. Condition: new.
Published by Springer International Publishing AG, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 0.35.
Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.35.
Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.35.
Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: Books Unplugged, Amherst, NY, U.S.A.
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Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 0.35.
Published by Springer International Publishing AG, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Condition: New. Book is in NEW condition. 0.35.
Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: New. New! This book is in the same immaculate condition as when it was published 0.35.
Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Published by Springer, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In English.
Published by Springer Nature, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 99 pages. 8.27x5.83x0.51 inches. In Stock.
Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In.
Published by Springer, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Condition: New.
Published by Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 108 pages. German language. 8.27x5.83x0.23 inches. In Stock.
Published by Springer, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New.
Published by Springer, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Condition: As New. Unread book in perfect condition.
Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Condition: New.
Published by Springer Fachmedien Wiesbaden Okt 2023, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. Neuware -Dieses Buch zeigt, wie es gelingt, aus dem «Stiefkind» im Marketing, dem Pricing, jenes Marketinginstrument zu entwickeln, das den Gewinn des Unternehmens am nachhaltigsten positiv beeinflusst. Jegliches Marketing schlägt sich letztlich im Preis nieder, weil der Preis die Gegenleistung des Abnehmers für die anderen drei wertstiftenden Marketinginstrumente ist: das Produkt (funktionaler Wert), die Kommunikation (emotionaler Wert) und die Distribution (Verfügbarkeit). Die Autoren stellen die wichtigsten Rahmenbedingungen und Grundprinzipien eines aktiven Preismanagements vor. Dabei greifen sie jene Aspekte heraus, die sich im Rahmen der Executive Education der Universität St. Gallen (HSG) als besonders relevant für die Unternehmenspraxis bewährt haben. 112 pp. Deutsch.
Published by Springer Fachmedien Wiesbaden Okt 2023, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Dieses Buch zeigt, wie es gelingt, aus dem «Stiefkind» im Marketing, dem Pricing, jenes Marketinginstrument zu entwickeln, das den Gewinn des Unternehmens am nachhaltigsten positiv beeinflusst. Jegliches Marketing schlägt sich letztlich im Preis nieder, weil der Preis die Gegenleistung des Abnehmers für die anderen drei wertstiftenden Marketinginstrumente ist: das Produkt (funktionaler Wert), die Kommunikation (emotionaler Wert) und die Distribution (Verfügbarkeit). Die Autoren stellen die wichtigsten Rahmenbedingungen und Grundprinzipien eines aktiven Preismanagements vor. Dabei greifen sie jene Aspekte heraus, die sich im Rahmen der Executive Education der Universität St. Gallen (HSG) als besonders relevant für die Unternehmenspraxis bewährt haben. 112 pp. Deutsch.
Published by Springer Nature Switzerland Nov 2023, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG). 100 pp. Englisch.
Published by Springer Gabler, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: GreatBookPricesUK, Castle Donington, DERBY, United Kingdom
Condition: As New. Unread book in perfect condition.
Published by Springer Fachmedien Wiesbaden Okt 2023, 2023
ISBN 10: 3658422874 ISBN 13: 9783658422875
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Dieses Buch zeigt, wie es gelingt, aus dem «Stiefkind» im Marketing, dem Pricing, jenes Marketinginstrument zu entwickeln, das den Gewinn des Unternehmens am nachhaltigsten positiv beeinflusst. Jegliches Marketing schlägt sich letztlich im Preis nieder, weil der Preis die Gegenleistung des Abnehmers für die anderen drei wertstiftenden Marketinginstrumente ist: das Produkt (funktionaler Wert), die Kommunikation (emotionaler Wert) und die Distribution (Verfügbarkeit). Die Autoren stellen die wichtigsten Rahmenbedingungen und Grundprinzipien eines aktiven Preismanagements vor. Dabei greifen sie jene Aspekte heraus, die sich im Rahmen der Executive Education der Universität St. Gallen (HSG) als besonders relevant für die Unternehmenspraxis bewährt haben.
Published by Springer Nature Switzerland, 2023
ISBN 10: 3031420489 ISBN 13: 9783031420481
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).