Published by SAGE Publications Ltd, 2022
ISBN 10: 1529743796 ISBN 13: 9781529743791
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Published by SAGE Publications Ltd, 2022
ISBN 10: 1529743788 ISBN 13: 9781529743784
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Published by SAGE Publications Ltd, 2022
ISBN 10: 1529743796 ISBN 13: 9781529743791
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Published by SAGE Publications Ltd, 2022
ISBN 10: 1529743788 ISBN 13: 9781529743784
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Published by SAGE Publications Ltd, 2022
ISBN 10: 1529743788 ISBN 13: 9781529743784
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Published by Sage Publications Ltd, 2022
ISBN 10: 1529743788 ISBN 13: 9781529743784
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Published by Sage Publications Ltd, London, 2022
ISBN 10: 1529743788 ISBN 13: 9781529743784
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Hardcover. Condition: new. Hardcover. Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media MarketingPart 2: Methodologies and Theories in Social MediaPart 3: Channels and Platforms in Social MediaPart 4: Tools, Tactics, and Techniques in Social Media MarketingPart 5: Management and Metrics in Social MediaPart 6: Ethical Issues in Social Media This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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ISBN 10: 1529743788 ISBN 13: 9781529743784
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Published by SAGE Publications Ltd, 2022
ISBN 10: 1529743796 ISBN 13: 9781529743791
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Published by SAGE Publications Ltd, 2022
ISBN 10: 1529743796 ISBN 13: 9781529743791
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Published by Sage Publications Ltd, London, 2022
ISBN 10: 1529743796 ISBN 13: 9781529743791
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Hardcover. Condition: new. Hardcover. Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing.Part 1: Foundations of Digital MarketingPart 2: Methodologies and Theories in Digital MarketingPart 3: Channels and Platforms in Digital MarketingPart 4: Tools, Tactics and Techniques in Digital MarketingPart 5: Management and Metrics in Digital MarketingPart 6: Ethical Issues in Digital Marketing This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Published by Sage Publications Ltd, 2022
ISBN 10: 1529743788 ISBN 13: 9781529743784
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Published by Sage Publications Ltd, 2022
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Published by SAGE Publications Ltd, 2022
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Published by SAGE Publications Ltd, 2022
ISBN 10: 1529743788 ISBN 13: 9781529743784
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ISBN 10: 1529743788 ISBN 13: 9781529743784
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Published by SAGE Publications Ltd, 2022
ISBN 10: 1529743796 ISBN 13: 9781529743791
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Published by SAGE Publications Ltd, 2022
ISBN 10: 1529743796 ISBN 13: 9781529743791
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ISBN 10: 1529743796 ISBN 13: 9781529743791
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ISBN 10: 1529743796 ISBN 13: 9781529743791
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Hardcover. Condition: new. Hardcover. Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing.Part 1: Foundations of Digital MarketingPart 2: Methodologies and Theories in Digital MarketingPart 3: Channels and Platforms in Digital MarketingPart 4: Tools, Tactics and Techniques in Digital MarketingPart 5: Management and Metrics in Digital MarketingPart 6: Ethical Issues in Digital Marketing This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
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ISBN 10: 1529743788 ISBN 13: 9781529743784
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Published by Sage Pubns Ltd, 2022
ISBN 10: 1529743788 ISBN 13: 9781529743784
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Published by Sage Publications Ltd, London, 2022
ISBN 10: 1529743788 ISBN 13: 9781529743784
Seller: CitiRetail, Stevenage, United Kingdom
Hardcover. Condition: new. Hardcover. Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media MarketingPart 2: Methodologies and Theories in Social MediaPart 3: Channels and Platforms in Social MediaPart 4: Tools, Tactics, and Techniques in Social Media MarketingPart 5: Management and Metrics in Social MediaPart 6: Ethical Issues in Social Media This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529743796 ISBN 13: 9781529743791
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Published by Sage Publications Ltd Jun 2022, 2022
ISBN 10: 1529743788 ISBN 13: 9781529743784
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media MarketingPart 2: Methodologies and Theories in Social MediaPart 3: Channels and Platforms in Social MediaPart 4: Tools, Tactics, and Techniques in Social Media MarketingPart 5: Management and Metrics in Social MediaPart 6: Ethical Issues in Social Media 552 pp. Deutsch.
Published by Sage Publications Ltd Jun 2022, 2022
ISBN 10: 1529743796 ISBN 13: 9781529743791
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike.This Handbookstrives to advance the study and understanding of this domain andprovides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing.Part 1: Foundations of Digital MarketingPart 2: Methodologies and Theories in Digital MarketingPart 3: Channels and Platforms in Digital MarketingPart 4: Tools, Tactics and Techniques in Digital MarketingPart 5: Management and Metrics in Digital MarketingPart 6: Ethical Issues in Digital Marketing 592 pp. Deutsch.
Published by SAGE Publications Ltd, 2022
ISBN 10: 1529743796 ISBN 13: 9781529743791
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First Edition
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Published by Sage Pubns Ltd, 2022
ISBN 10: 1529743796 ISBN 13: 9781529743791
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