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Hardcover. Condition: new. Hardcover. Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media MarketingPart 2: Methodologies and Theories in Social MediaPart 3: Channels and Platforms in Social MediaPart 4: Tools, Tactics, and Techniques in Social Media MarketingPart 5: Management and Metrics in Social MediaPart 6: Ethical Issues in Social Media This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781529743784
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FJ-9781529743784
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