About this Item
Quantity Available: 1
Title: The IBM Way : Insights into the World's Most...
Publisher: HarperTrade, NY.
Publication Date: 1986
Dust Jacket Condition: Dust Jacket Included
Signed: Signed by Notable
About this title
IBM Way: Insights into the World's Most Successful Marketing OrganizationFrom Publishers Weekly:
Retired IBM marketing director Rodgers is almost evangelical in extolling the computer firm's employee-incentive, quality-minded, customer-oriented policies. These, he maintains, have brought IBM billions in worldwide sales and helped the corporation weather technological revolutions and competition. With a company policy of full employment, in-depth training and promotion from within, and backed up by a service and supply network that wins Rodgers's praise, IBM sales reps provide customers with a virtually permanent after-installation "partnership," which includes application, maintenance and new uses for IBM equipment. This is a wide-ranging, if excessively boosterish, inside look at a major player in the saga of American enterprise. 50,000 first printing; $50,000 ad/promo; First serial to Success; Fortune Book Club and Executive Program selections; BOMC alternate; author tour. January 22
Copyright 1985 Reed Business Information, Inc.
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