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The IBM Way : Insights into the World's Most Successful Marketing Organization

Rodgers, Buck; Shook, Robert L.

39 ratings by Goodreads
ISBN 10: 0060155221 / ISBN 13: 9780060155223
Published by HarperTrade, NY., 1986
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Sierra Rose Antiques
Minden, NV, U.S.A.

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About this Item

NEW/FINE. Blue cloth boards. RARE & UNIQUE copy, SIGNED by BILL BOAS of InfiniBand and Lawrence Livermore National Laboratory. Boas worked with Rodgers at IBM. 235pp. [B101-72]. Bookseller Inventory # 002713

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Bibliographic Details

Title: The IBM Way : Insights into the World's Most...

Publisher: HarperTrade, NY.

Publication Date: 1986

Binding: Hardcover

Dust Jacket Condition: Dust Jacket Included

Signed: Signed by Notable

Edition: FIRST.

About this title


IBM Way: Insights into the World's Most Successful Marketing Organization

From Publishers Weekly:

Retired IBM marketing director Rodgers is almost evangelical in extolling the computer firm's employee-incentive, quality-minded, customer-oriented policies. These, he maintains, have brought IBM billions in worldwide sales and helped the corporation weather technological revolutions and competition. With a company policy of full employment, in-depth training and promotion from within, and backed up by a service and supply network that wins Rodgers's praise, IBM sales reps provide customers with a virtually permanent after-installation "partnership," which includes application, maintenance and new uses for IBM equipment. This is a wide-ranging, if excessively boosterish, inside look at a major player in the saga of American enterprise. 50,000 first printing; $50,000 ad/promo; First serial to Success; Fortune Book Club and Executive Program selections; BOMC alternate; author tour. January 22
Copyright 1985 Reed Business Information, Inc.

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