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IBM Way: Insights into the World's Most Successful Marketing Organization - Hardcover

 
9780060155223: IBM Way: Insights into the World's Most Successful Marketing Organization
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A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world

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  • PublisherHarpercollins
  • Publication date1988
  • ISBN 10 0060155221
  • ISBN 13 9780060155223
  • BindingHardcover
  • Rating

Other Popular Editions of the Same Title

9780060914172: The IBM Way: Insights into the World's Most Successful Marketing Organization

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ISBN 10:  ISBN 13:  9780060914172
Publisher: HarperBusiness, 1987
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  • 9780063370487: The IBM Way : Insights Into the World's Most Successful Marketing Organization / F. G. ""Buck"" Rodgers, with Robert L. Shook

    Book C..., 1986
    Hardcover

  • 9780063370432: I. B. M. Way: Insights into the World's Most Successful Marketing Organization

    Joanna..., 1987
    Softcover

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