IBM Way: Insights into the World's Most Successful Marketing Organization
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Retired IBM marketing director Rodgers is almost evangelical in extolling the computer firm's employee-incentive, quality-minded, customer-oriented policies. These, he maintains, have brought IBM billions in worldwide sales and helped the corporation weather technological revolutions and competition. With a company policy of full employment, in-depth training and promotion from within, and backed up by a service and supply network that wins Rodgers's praise, IBM sales reps provide customers with a virtually permanent after-installation "partnership," which includes application, maintenance and new uses for IBM equipment. This is a wide-ranging, if excessively boosterish, inside look at a major player in the saga of American enterprise. 50,000 first printing; $50,000 ad/promo; First serial to Success; Fortune Book Club and Executive Program selections; BOMC alternate; author tour. January 22
Copyright 1985 Reed Business Information, Inc.
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Book Description Harpercollins, 1988. Hardcover. Book Condition: New. First Printing. Bookseller Inventory # DADAX0060155221
Book Description Harpercollins, 1988. Hardcover. Book Condition: New. book. Bookseller Inventory # M0060155221
Book Description Harpercollins, 1988. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110060155221
Book Description Harpercollins. Hardcover. Book Condition: New. 0060155221 New Condition. Bookseller Inventory # NEW7.0007412