QUANTITATIVE MODELLING IN MARKETING AND MANAGEMENT (SECOND EDITION) - Hardcover

Hardcover

ISBN 10: 981469634X ISBN 13: 9789814696340

Publisher: World Scientific Publishing Company, 2015

Synopsis

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of "Quantitative Modelling in Marketing and Management" focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.

About this title

About the Author:

Luiz Moutinho is at the University of Glasgow, UK.

About this edition

• Publisher: World Scientific Publishing Company
• Publication date: 2015
• ISBN 10: 981469634X
• ISBN 13: 9789814696340
• Binding: Hardcover
• Edition number: 2
• Number of pages: 570
• Editor: Moutinho Luiz, Huarng Kun-Huang