Items related to Business Marketing Management
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, and marketing strategy development. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies. Contents same as US/UK editions.
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- ISBN 10 8131502058
- ISBN 13 9788131502051
- BindingPaperback
- Number of pages688
- Rating
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