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- PublisherBeijing Institute of Technology Press
- Publication date2019
- ISBN 10 7568269698
- ISBN 13 9787568269698
- BindingPaperback
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Marketing (Second Edition)(Chinese Edition)
Published by
Beijing Institute of Technology Press
(2019)
ISBN 10: 7568269698
ISBN 13: 9787568269698
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paperback
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Book Description paperback. Condition: New. Paperback. Pub Date: 2019-05-01 Pages: 304 Language: Chinese Publisher: Beijing Institute of Technology Press Marketing (2nd Edition) is designed and arranged in accordance with classic marketing theories. introducing the basic concepts and Basic theory. including the following: basic marketing concepts. marketing management. marketing environment analysis. market analysis. market segmentation. target market selection. market positioning. 4P theory. marketing plan. organization and control. a. Seller Inventory # NU001753
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