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Published by Beijing Institute of Technology Press, 2019
ISBN 10: 7568269698ISBN 13: 9787568269698
Seller: liu xing, Nanjing JiangSu, JS, China
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paperback. Condition: New. Paperback. Pub Date: 2019-05-01 Pages: 304 Language: Chinese Publisher: Beijing Institute of Technology Press Marketing (2nd Edition) is designed and arranged in accordance with classic marketing theories. introducing the basic concepts and Basic theory. including the following: basic marketing concepts. marketing management. marketing environment analysis. market analysis. market segmentation. target market selection. market positioning. 4P theory. marketing plan. organization and control. a.