Items related to Marketing in Europe: The Experience of Small and Medium...
Marketing in Europe: The Experience of Small and Medium European Food and Drink Firms (Perspectives on Europe) - Hardcover
One of the key strengths of the book is that it is based on detailed case studies of the international and European development of 15 small/medium sized food and drink firms in five countries (the UK, France, Belgium, Portugal and Italy). The book has three introductory chapters which describe the fast changing environment for the firms and highlight the issues. After the cases, three chapters examine the problems the firms faced and how they were overcome, what help they received, and their response is to the Single Market; lessons are then drawn for firms and for policy makers. The practical suggestions include comment on export marketing strategy, including product, price, promotion and export marketing channels. Written with the collaboration of distinguished academics in Belgium, Italy and Portugal, the book should interest academics, practitioners, students and policy makers.
"synopsis" may belong to another edition of this title.
Synopsis:
This work is based on case studies of the international and European development of 12 small/medium-sized food and drink firms in four countries (the UK, France, Belgium and Portugal). The cases are introduced first. Analysis and practical recommendations follow.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1996
- ISBN 10 1859721419
- ISBN 13 9781859721414
- BindingHardcover
- Edition number1
- Number of pages192
Top Search Results from the AbeBooks Marketplace
Stock Image
Marketing in Europe: The Experience of Small and Medium European Food and Drink Firms
Seller:
Rating
Book Description Hardcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture différente. Edition 1996. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Different cover. Edition 1996. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # D-033-600
Buy Used
£ 3.50
Convert currency
Stock Image
Marketing in Europe: The Experience of Small and Medium European Food and Drink Firms (Perspectives on Europe)
Seller:
Rating
Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-S-025-03339
Buy Used
£ 1
Convert currency
Stock Image
Marketing in Europe: The Experience of Small and Medium European Food and Drink Firms
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781859721414. Seller Inventory # 8730931
Buy Used
£ 2.50
Convert currency
Stock Image
Marketing in Europe:
Seller:
Rating
Book Description Gebundene Ausgabe. Condition: Gut. 183 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 364. Seller Inventory # 310592
Buy Used
£ 9.81
Convert currency