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"Brian Moeran draws very effectively on key concepts to portray variations in his own field engagements ... his new book will help us organize our debates over relationships in the field. From a village of potters to the world of advertising, we move here in always stimulating company." --Ulf Hannerz, Stockholm University.
"An incisive, in-depth understanding of Japanese business relations--by someone who really knows." --Koichiro Naganuma, CEO, ADK, Japan
"This book is pioneering in its approach, and will be required reading for academics interested in the subject, as well as for marketers and advertisers." --Timothy Malefyt, Director of Cultural Discoveries, BBDO Advertising
"About this title" may belong to another edition of this title.
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