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The authors also describe how the next generation of cars is closer than we might think. Manufacturers are already perfecting vehicles that are ultra-light, aerodynamic and fuelled by hybrid electric systems. If natural capitalism continues to blossom, so much money and resources will be saved that societies will be able to focus on issues like housing, contends Hawken, author of a book and US TV series called Growing a Business, and the Lovinses, who co- founded and directed the Rocky Mountain Institute, an environmental think tank in the US. The book is a fascinating and provocative read for public policy makers, as well as environmentalists and capitalists. --Dan Ring, Amazon.com
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