Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands - Hardcover

Hardcover

ISBN 10: 1783530618 ISBN 13: 9781783530618

Publisher: Routledge, 2014

Synopsis

Most consumers of luxury products and services use them as status symbols - symbols of success. However, the definition of success - and the way it is perceived by others - is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations such products come with a heavy social and environmental cost. This collection sees internationally renowned fashion, luxury and sustainability experts come together to explore the challenges faced by luxury goods companies in sourcing, producing and marketing luxury products. Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands represents the most comprehensive collection of current writing on the nascent relationship between sustainability and luxury. It will be essential reading for academics researching sustainable development in the fashion and luxury industries, and will provide invaluable guidance for practitioners working in those industries who are looking for the latest research to inform the direction of their brands.

About this title

Review:

"The book is a good one for academics seeking to expand their research base to sustainable luxury, but I found it to be a bit dense for most executive readership, and low on practical solutions. It is certainly an interesting read, and one that the fashion designers who drive this activity should read."--Rob Handfield, PhD, Co-Director

This collection of essays and scholarly articles captures the breadth and depth of the global conversation about sustainability from fashion, to consumer behavior, to branding, to tourism and hospitality sectors. What the authors get right is how a luxury brand, like a LEED Platinum building, appeals to our subconscious desire for an upscale version of our own reality. By tying sustainability to luxury, we aspire to that better world, but also know that a better world is within our reach."--Rick Fedrizzi, President, CEO, and Founding Chair"

"This collection of essays and scholarly articles captures the breadth and depth of the global conversation about sustainability - from fashion, to consumer behavior, to branding, to tourism and hospitality sectors. What the authors get right is how a luxury brand, like a LEED Platinum building, appeals to our subconscious desire for an upscale version of our own reality. By tying sustainability to luxury, we aspire to that better world, but also know that a better world is within our reach."--Rick Fedrizzi, President, CEO, and Founding Chair

-The book is a good one for academics seeking to expand their research base to sustainable luxury, but I found it to be a bit dense for most executive readership, and low on practical solutions. It is certainly an interesting read, and one that the fashion designers who drive this activity should read.---Rob Handfield, PhD, Co-Director

-This collection of essays and scholarly articles captures the breadth and depth of the global conversation about sustainability - from fashion, to consumer behavior, to branding, to tourism and hospitality sectors. What the authors get right is how a luxury brand, like a LEED Platinum building, appeals to our subconscious desire for an upscale version of our own reality. By tying sustainability to luxury, we aspire to that better world, but also know that a better world is within our reach.---Rick Fedrizzi, President, CEO, and Founding Chair

About the Author:

MIGUEL ANGEL GARDETTI is founder of the Center for Studies on Sustainable Luxury, Argentina. ANA LAURA TORRES collaborated in the development of the Sustainable Textile Center, Argentina.

About this edition

• Publisher: Routledge
• Publication date: 2014
• ISBN 10: 1783530618
• ISBN 13: 9781783530618
• Binding: Hardcover
• Edition number: 1
• Number of pages: 176
• Editor: Gardetti Miguel Angel, Torres Ana Laura