To Sell Is Human: The Surprising Truth About Moving Others

Daniel H. Pink

ISBN 10: 1611761115 ISBN 13: 9781611761115

Publisher: Penguin Audio, 2012

Synopsis

The best-selling author of Drive explores the power of selling while arguing that everyone, including non-professional salespeople, engages in persuasive or "moving" behaviors, in a guide that counsels readers on how to navigate powerful economic changes while building modern negotiating skills. Simultaneous.

About this title

Review:

"Excellent . . . radical, surprising and undeniably true" (Harvard Business Review)

"Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century" (Observer)

"A fresh look at the art and science of sales using a mix of social science, survey research and stories" (Forbes)

"Pink is rapidly acquiring international guru status . . . He is an engaging writer, who challenges and provokes" (Financial Times)

"A gifted writer who turns even the heaviest scientific study into something digestible - and often amusing - without losing his intellectual punch" (New York Post)

"Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead" (Forbes)

"Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century" (Ben East The Observer)

"Pink is clear and thoughtful - he sells his arguments beautifully" (Evening Standard)

Book Description:

The New York Times No.1 Bestseller; 'a human guide to how sales might work and be successful in the 21st century' Observer

About this edition

• Publisher: Penguin Audio
• Publication date: 2012
• ISBN 10: 1611761115
• ISBN 13: 9781611761115
• Binding: Audio CD
• Number of pages: 1