Texas Merchant: Marvin Leonard and Fort Worth (Kenneth E. Montague Series in Oil and Business History): 11 (Kenneth E. Montague Oil and Business History) - Softcover

Buenger, Victoria; Buenger, Walter L.; Buenger, W. L.

Softcover

ISBN 10: 1603440542 ISBN 13: 9781603440547

Publisher: Texas A&M University Press, 2008

Synopsis

Few department stores symbolized the aspirations of a community or represented the identity of its citizens in a stronger or more enduring way than Leonards in Fort Worth, Texas. For over fifty years, Marvin Leonard, the store's founder, and his brother Obie ran a store that was always a unique place to shop. Customers also found a stunning array of goods - fur coats and canned tuna, pianos and tractors - and an environment that combined the spectacular with the familiar.But the story of Leonards goes beyond the store and the man who made it. For Marvin Leonard, downtown Fort Worth and Leonards were always intertwined. In the earliest years, Fort Worth's working families and rural West Texans shopped Leonards not only for bargains, but also because it was Fort Worth's place to meet and greet. Later, downtown's appeal slipped as rival suburban shopping areas grew, but Marvin Leonard refused to expand beyond one store and never left downtown.Leonards gave Fort Worth a special identity, a distinctiveness, and an attraction to the city's center. When Tandy bought Leonards and later sold it to Dillard's, Fort Worth's image and character changed.

About this title

About the Author:

VICTORIA BUENGER, a clinical associate professor of management at Texas A&M University, studies strategy and competitive dynamics in retailing. WALTER L. BUENGER is head of the history department at Texas A&M University. They both live in Bryan, Texas.

From the Inside Flap:

Few department stores symbolized the aspirations of a community or represented the identity of its citizens in a stronger or more enduring way than Leonards in Fort Worth, Texas. For over fifty years, as the store grew from a cubbyhole across from the Tarrant County courthouse into a retailing behemoth sprawling over six and a half downtown blocks, Marvin Leonard, the store's founder, and his brother Obie ran a store that was always a unique place to shop. The brothers used a combination of large volume, low mark-up, and quick turnover to keep prices low and appeal to the common people of Fort Worth and West Texas. Customers also found a stunning array of goods -- fur coats and canned tuna, pianos and tractors -- and an environment that combined the spectacular with the familiar.

But the story of Leonards goes beyond the store and the man who made it. For Marvin Leonard, downtown Fort Worth and Leonards were always intertwined. In the earliest years, Fort Worth's working families and rural West Texans shopped Leonards for bargains, but also because it was Fort Worth's place to meet and greet. As Fort Worth's demographics changed, Leonards created a carnival-like atmosphere that drew customers to the store, even adding its own free subway to ease downtown congestion. Later, downtown's appeal slipped as rural populations declined and rival suburban shopping areas grew, but Marvin Leonard always refused to expand beyond one store and never left downtown.

Leonards gave Fort Worth a special identity, a distinctiveness, and an attraction to the city's center. When Tandy bought Leonards and later sold it to Dillard's, Fort Worth's image and character changed.

This engaging story of aman, a business, and the community the store mirrored and shaped represents local history and biography at their finest.

About this edition

• Publisher: Texas A&M University Press
• Publication date: 2008
• ISBN 10: 1603440542
• ISBN 13: 9781603440547
• Binding: Paperback
• Number of pages: 260