The Coach Fellas are known to almost all tourists who traverse the Irish countryside. Ostensibly bus drivers, they are also the tour guides who provide the crucial component in the branding of “people, place, and pace” upon which Irish heritage tourism depends. Kelli Costa’s ethnography of these highly trained and informed working class men highlights a previously ignored component of the tourism industry. She also demonstrates their importance in providing a visitor-specific vision of heritage that contrasts with the realities of contemporary economic development.
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Kelli Ann Costa received her PhD in 1998 from the University of Massachusetts at Amherst where she studied archaeology, heritage and tourism. She was a professor of anthropology at Franklin Pierce College in New Hampshire for ten years before taking a Fulbright Fellowship at the Dublin Institute of Technology in 2006. Now residing in Ireland, Kelli remains associated with the Dublin Institute of Technology and involved in the Irish tourism industry. She conducts accredited college tours of Ireland's archaeological heritage sites, is busy with research, and lives in the Midlands surrounded by the people and places she loves.
The Coach Fellas are known to almost all tourists who traverse the Irish countryside. Ostensibly bus drivers, they are the crucial component in the branding of apeople, place, and pacea upon which Irish heritage tourism depends. Kelli Costaas ethnography of these highly-trained and informed working class men highlights a previously ignored component of the tourism industry. She also demonstrates their importance in providing a visitor-specific vision of heritage that contrasts with the realities of contemporary economic development.
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