As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as "Think Different" and naming the iMac.
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
Segall brings Apple's quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you'll discover how companies that leverage this power can stand out from competitors--and individuals who master it can become critical assets to their organizations.
"synopsis" may belong to another edition of this title.
--The Times (London)
"Gets inside Apple's branding and marketing to explain its directness and power."
--Financial Times
"Required reading."
--The Observer
"Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs's success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what's most essential--and therefore most important."
--Steve Hayden, legendary Apple creative director, author of the "1984" Super Bowl commercial
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Book Description Paperback. Condition: new. Paperback. Simplicity isnt just a design principle at Appleits a value that permeates every level of the organization. Its what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. As ad agency creative director, Ken Segall played a key role in Apples resurrection, helping to create such critical marketing campaigns as Think Different and naming the iMac. This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. Youll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. Segall brings Apples quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, youll discover how companies that leverage this power can stand out from competitorsand individuals who master it can become critical assets to their organizations. Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781591846215
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