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Wikinomics: How Mass Collaboration Changes Everything: How Mass Collaboration Changes Evrything - Hardcover
Disseminates the process through which companies and consumers harness technology in order to innovate together, profiling such collaborative innovations as blogs, peer-to-peer networks, and personal broadcasting tools that are enabling people to actively participate in the development of the global economy.
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Review:
An important book.
-- A G Lafley, CEO Proctor & Gamble
One of the best business books I have read in years. If you are running a business, you would be cavalier not to take on board its messages. -- Management Today, August 2007
The best picture so far of the new world of enterprise, collaboration, innovation and value creation. This is a breathtaking piece of work. -- Tom Peters, author of In Search of Excellence
Wikinomics heralds the biggest change in collaboration to date... In order to understand the opportunities this presents for companies, read this book. -- Eric Schmidt, CEO Google
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-- A G Lafley, CEO Proctor & Gamble
One of the best business books I have read in years. If you are running a business, you would be cavalier not to take on board its messages. -- Management Today, August 2007
The best picture so far of the new world of enterprise, collaboration, innovation and value creation. This is a breathtaking piece of work. -- Tom Peters, author of In Search of Excellence
Wikinomics heralds the biggest change in collaboration to date... In order to understand the opportunities this presents for companies, read this book. -- Eric Schmidt, CEO Google
An International Bestseller. An Economist Book of the Year. A Financial Times Book of the Year. Shortlisted for the Financial Times Business Book of the Year. Repackaged for paperback. Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: 'The Number 1 must-read... A breathtaking piece of work.' Tom Peters.
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- PublisherPortfolio
- Publication date2007
- ISBN 10 1591841380
- ISBN 13 9781591841388
- BindingHardcover
- Edition number1
- Number of pages352
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Book Description Hardcover. Condition: New. Dust Jacket Condition: New. Inscribed by author on title page-In just the last few years, traditional collaboration a meeting room, a conference call, even a convention center has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive on line communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century. Inscribed by Author(s). Seller Inventory # 012215
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Wikinomics: How Mass Collaboration Changes Everything Don Tapscott and Anthony D. Williams
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