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Synopsis
Produced under the auspices of Advertising Age , the Museum of Broadcast Communications in Chicago, and the Hartman Center for Sales, Advertising, and Marketing History at Duke University, the 'Advertising Age' Encyclopedia of Advertising promises to be the definitive illustrated reference work on the subject. Its approximately 600 entries make accessible detailed historic surveys of leading agencies and major advertisers, both past (Ruthrauff & Ryan; Ipana Toothpaste) and contemporary (Young & Rubicam; General Motors). International in scope, the Encyclopedia also includes biographies on several of the most influential men and women in advertising, important issues affecting the field (such as the history of the consumer movement, self-regulation, and the cultural influence of advertising), and various aspects of advertising methodology and strategy (such as research, brand building, media and direct marketing). A team of more than 200 advisers and contributors from around the world has been involved in the preparation of this groundbreaking work. ALA/RUSA Oustanding Reference Source 2004 Booklist Editor's Choice 2004 Library Journal Best Reference Source 2004
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Product Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.
Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Review
"This remarkably illustrated, three-volume work holds considerable worth for business historians and others... A rich treasure trove." -- Enterprise & Society
"This excellent encyclopedia fills a significant gap." -- Library Journal, Best Reference Source 2003
"Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries." -- Booklist/RBB (starred review)
"Represents a milestone in the scholarly treatment of advertising history... The first thing of its kind... Delightfully rich detail can be found... Highly recommended. Academic, general, and professional readers." -- Choice
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- PublisherRoutledge
- Publication date2002
- ISBN 10 1579581722
- ISBN 13 9781579581725
- BindingHardcover
- Edition number1
- Number of pages2000
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Hardcover. Condition: Good. For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia ofAdvertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert. Seller Inventory # SONG1579581722
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