This step-by-step guide to lobbying covers it all from the basics for beginners to specific techniques for experienced lobbyists
You and I may never achieve major public office, but we do not need to in order to affect public policy.
Author Willard C. Richan
To effect social change, any lobbyist’s case must be presented with skill, knowledge, and confidence. This reader-friendly book shows the way. It assumes no prior knowledge of the subject and provides the nuts and bolts of public policy advocacy (lobbying) in non-technical language. Lobbying for Social Change, Third Edition is organized in a way that easily lends itself to use in the classroom as well as by individual or group advocates, and it is packed with clearly presented case material that illustrates the lobbying process in action. This new edition provides updated case material, expanded coverage of electronic media, and two new chapters; one focusing on direct action for fundamental change, and the other presenting a case history of a grassroots lobbying campaign.
Part I of Lobbying for Social Change, Third Edition, entitled The Basics, will show you how to:
"synopsis" may belong to another edition of this title.
Written by a leader in the field of American social policy, this new edition of Lobbying for Social Change provides step-by-step suggestions and case examples for individuals who wish to get involved with and have an impact on social policy. Using a nuts-and-bolts approach, Lobbying for Social Change is ideal for those with no previous experience in advocating for public policy. This new edition avoids professional and academic jargon and prepares readers to lobby effectively, face-to-face with public officials with its new chapters on the changing context of political action and how to use the new technology of the information age to aid lobbying efforts.
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