Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

Maas, Jane

ISBN 10: 1452605505 ISBN 13: 9781452605500

Publisher: Tantor Media Inc, 2012

Synopsis

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men.Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find "entertainment" for a client, to the Ogilvy & Mather agency's legendary annual sex-and-booze-filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.

About this title

Review:

"This is a fascinating book . . . All the elements are there - the drinking, the sex, the witty one-liners - but there is a serious side to it too, one that paints a detailed, nuanced portrait of a social and cultural landscape undergoing seismic change. Maas has a gimlet eye for detail - and she's funny, in a very dry martini sort of way." (Sarah Vine The Times)

"Funny and informative, with the kick of a dry martini" (Observer)

"You don't have to identify with Peggy Olson on Mad Men - or even know who she is - to appreciate Jane Maas's Mad Women... [a] breezy and salty memoir" (The New York Times)

"Hilarious! Honest, intimate, this book tells it as it was" (Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich Greene)

"I think of Jane Maas as a real-life Peggy Olson. When I started at Ogilvy & Mather in 1971, a lowly Account Executuve, she was already a creative director. She took me under her wing and taught me a lot about creative work that sells" (Shelly Lazarus, Chairman, Ogilvy & Mather)

Book Description:

A real-life Peggy Olsen reveals what it was really like to be an ad woman in the 1960s.

About this edition

• Publisher: Tantor Media Inc
• Publication date: 2012
• ISBN 10: 1452605505
• ISBN 13: 9781452605500
• Binding: Audio CD