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Synopsis
For Introduction to Business courses.
Better Business—a better experience for students and instructors!
Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience.
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About the Author
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
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- PublisherPearson
- Publication date2013
- ISBN 10 1447963709
- ISBN 13 9781447963707
- BindingPaperback
- Edition number3
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