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Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.
Better Business offers the business content aspiring professionals need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages readers to fully engage with the materials and understand rather than memorize key concepts.
Note: This is the standalone book, if you want the book/access code order the ISBN below:
0133098796 / 9780133098792 Better Business Plus MyBizLab with Pearson eText -- Access Card Package
Package consists of
0133059049 / 9780133059045 Better Business
0133059448 / 9780133059441 MyBizLab with Pearson eText -- Access Card -- for Better Business
"synopsis" may belong to another edition of this title.
About the Author:
Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph s University, Philadelphia, USA.
"About this title" may belong to another edition of this title.
- PublisherPearson
- Publication date2012
- ISBN 10 0133059049
- ISBN 13 9780133059045
- BindingPaperback
- Edition number3
- Number of pages624
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ISBN 13: 9780133059045
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