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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) - Softcover
Synopsis
NEW from the bestselling HBR's 10 Must Reads series.
"Stop pushing products--and start cultivating relationships with the right customers."
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you're "really" in
- Create products that perform the jobs people need to get done
- Get a bird's-eye view of your brand's strengths and weaknesses
- Tap a market that's larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:
"HBR's 10 Must Reads: The Essentials
HBR's 10 Must Reads on Communication
HBR's 10 Must Reads on Collaboration
HBR's 10 Must Reads on Innovation
HBR's 10 Must Reads on Leadership
HBR's 10 Must Reads on Making Smart Decisions
HBR's 10 Must Reads on Managing Yourself
HBR's 10 Must Reads on Teams"
"synopsis" may belong to another edition of this title.
About the Author
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
"About this title" may belong to another edition of this title.
- PublisherHarvard Business Review Press
- Publication date2013
- ISBN 10 1422189880
- ISBN 13 9781422189887
- BindingPaperback
- Number of pages224
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HBR's 10 Must Reads on Strategic Marketing
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Harvard Business Review Press, 2013
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ISBN 13: 9781422189887
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HBR's 10 Must Reads on Strategic Marketing
Published by
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ISBN 13: 9781422189887
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HBRs 10 Must Reads on Strategic Marketing
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ISBN 10: 1422189880
ISBN 13: 9781422189887
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HBR's 10 Must Reads on Strategic Marketing
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ISBN 13: 9781422189887
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HBR's 10 Must Reads on Strategic Marketing
Published by
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ISBN 10: 1422189880
ISBN 13: 9781422189887
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HBR'S 10 Must Reads : On Strategic Marketing
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ISBN 10: 1422189880
ISBN 13: 9781422189887
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HBR'S 10 Must Reads : On Strategic Marketing
Published by
Harvard Business Review Press, 2013
ISBN 10: 1422189880
ISBN 13: 9781422189887
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
Published by
Harvard Business Review Press, 2013
ISBN 10: 1422189880
ISBN 13: 9781422189887
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Seller Inventory # G1422189880I3N00
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Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
Published by
Harvard Business Review Press, 2013
ISBN 10: 1422189880
ISBN 13: 9781422189887
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Seller Inventory # G1422189880I3N00
Quantity: 1 available
Stock Image
Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
Published by
Harvard Business Review Press, 2013
ISBN 10: 1422189880
ISBN 13: 9781422189887
Used
Paperback
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Seller Inventory # G1422189880I3N00
Quantity: 1 available