Reinventing You: Define Your Brand, Imagine Your Future - Hardcover

Dorie Clark

Hardcover

ISBN 10: 1422144135 ISBN 13: 9781422144138

Publisher: Harvard Business Review Press, 2013

Synopsis

Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In "Reinventing You", strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, build, and reinvent your personal brand. You may be taking on a new challenge or a career change, shifting into more meaningful work, or simply need to build your own narrative. No matter the reason, taking control of your brand will mean the difference between success and failure. Mixing personal stories with interviews and examples from well-known personalities, Clark walks you through the process of identifying, developing, and then launching your new brand. "Reinventing You" is a critical step on your road to success.

About this title

Review:

"Clark proposes a systematic approach to developing your personal brand." -- The Huffington Post
"In an increasingly non-linear world, everyone has to reinvent themselves at least once in a major way. Dorie Clark's advice is both brilliant and thorough for those seeking to combine meaning and success today's disrupted world." -- Peter Sims, author of "Little Bets: How Breakthrough Ideas Emerge from Small Discoveries" and co-author of the bestselling "True North: Discover Your Authentic Self"
"First time author, Dorie Clark has hit the ball out of the park with her new book, "Reinventing You." So much so, that I couldn't help but send off several e-mails to friends who are a bit lost these days suggesting that they immediately download this book. Actually this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work to make it so." -- Forbes.com
"a valuable guide for anyone seeking to move up in an organization or for charting an entirely new direction." -- "Fort Worth Star-Telegram"
ADVANCE PRAISE for "Reinventing You"
Len Schlesinger, President, Babson College; former Vice Chairman and COO, Limited Brands; coauthor, "Just Start: Take Action, Embrace Uncertainty, Create the Future"--
"Be forewarned . . . you "need" this book! The good news is that you will love it and can make it the foundation of the next steps of your career and your life."
Bo Burlingham, author, "Small Giants: Companies That Choose to Be Great Instead of Big"; Editor at Large, "Inc." magazine--
"At a time when social media have made it more important than ever to manage your reputation wisely, Dorie Clark has put together an essential--and eminently readable--guide to doing just that."
Gary Hirshberg, cofounder and Chairman, Stonyfield Farm, Inc. --
"During my twenty-nine years as CEO, some of my very best hires were people who had reinvented themselves. In this terrific book, Dorie Clark shows ho

About the Author:

Dorie Clark is a marketing strategy consultant and frequent contributor to "Harvard Business Review" and "Forbes." Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.
A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University's Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and "U.S. News & World Report." She is also a columnist for "Mint," India's second-largest business newspaper.

About this edition

• Publisher: Harvard Business Review Press
• Publication date: 2013
• ISBN 10: 1422144135
• ISBN 13: 9781422144138
• Binding: Hardcover
• Number of pages: 240