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Why Not? is a primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Idealistic? Yes. Unrealistic? According to Why Not? authors Barry Nalebuff and Ian Ayres, no.
Illustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?
Illustrated with examples from every aspect of life, Why Not? offers techniques which will help you take the things we all see, every day, and think about them in a new way. Great ideas are waiting. Why not be the one to discover them?
"synopsis" may belong to another edition of this title.
Review:
"The authors...offer sensible advice for implementing ideas in a
competitive marketplace." --This text refers to the Hardcover edition.
-- Harvard Business Review, October, 2003
About the Author:
competitive marketplace." --This text refers to the Hardcover edition.
-- Harvard Business Review, October, 2003
Barry Nalebuff is the Milton Steinbach Professor of Economics at Yale School of Management. Ian Ayres is the William K. Townsend Professor of Law at Yale Law School.
"About this title" may belong to another edition of this title.
- PublisherHarvard Business Review Press
- Publication date2006
- ISBN 10 1422104346
- ISBN 13 9781422104347
- BindingPaperback
- Edition number1
- Number of pages256
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